Regional Marketing Manager
6 months ago
**Responsibilities**:
- Responsible for designing, coordinating, and supporting various marketing campaigns and initiatives for the company
and all dealers to promote vehicle sales.
- Ensure strategies are compiled which aligns the marketing activities between the head office and various
dealers.
- Work closely with Sales to ensure sales needs and marketing activities align.
- Managing and maintaining relationships with current and potential dealers and marketing teams to ensure
continuous business growth. Visits to dealers on a regular basis to ensure effective communication and
collaboration.
- Ensure the dealers are marketing according to the correct guidelines and strategies as outlined by the company Head
Office.
- Assisting dealers in developing strategies and tactics that increase awareness of products among dealers target
markets.
- Action on Customer intelligence (CI) - the collection and analysis of detailed customer data from both internal
and external sources to gain insights about customer needs, motivations, and behaviours
- Ensure that the marketing team for both head office and various company dealers are performing activities such as
events, campaigns, and market research that aligns and supports company goals.
- They must be able to analyze customer purchasing behaviours, trends, and preferences, and design marketing
plans and campaigns to meet customer needs and increase sales leads.
- Ensure the production and design of promotional materials.
- Ensure sales data is analysed for both head office and various company dealers to determine effectiveness of
marketing efforts.
- **Requirements**:
- Marketing related diploma/ degree
- 2 - 3 years’ experience in a similar role
- Automotive background advantageous
**Skills**:
- Deadline driven
- Well organized
- Creative.
-
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