Paid Media Manager

3 weeks ago

Johannesburg, South Africa Unique Personnel Full time

**Job Number**
- 67645

**Job Type**
- Permanent

**Job Title**
- Paid Media Manager

**Computer Skills**
- Google Adsense,Google AdWords,Google Analytics,Google Drive,MS Excel,MS Office,MS Outlook,MS PowerPoint,MS Word

**Industry**
- Advertising services

**City**
- Johannesburg

**Province**
- Gauteng
- The Paid Media Manager is responsible for the end-to-end management of successful campaigns across digital channels to drive leads and sales for our clients.- Are able to think strategically, laterally and creatively
- Know your way around the ad platforms and a spreadsheet
- Are a team player and are confident in communicating results and insight to the team and to our clients
- Have incredible attention-to-detail and won’t stop till the job is done
- (Genuinely) obsessed and fascinated by the true potential of digital marketing
- General- Good communication is the lifeblood of our business, you will always communicate clearly, timeously and effectively with full respect for your fellow peers
- Complete assigned tasks in-line with client objectives and deadlines, to deadline
- Ability to effectively present campaign results internally and to clients
- Follow industry trends to maintain our collective finger on the pulse and identify future opportunities to develop the business
- Constantly be on the lookout for new technologies to enhance our offering, internal efficiency and competitiveness
- Paid Media Management- Manage campaign set-up, delivery, performance, testing and reporting across digital and social channels including (but not limited to) Display, Paid Search, Paid Social and other digital marketing platforms as needed
- Maintain certifications, including but not limited to Google Ads, Facebook Blueprint, or others recommended by the company to build, bolster and develop your profile
- You will be trained to master our methodologies and internal and external tools required to deliver efficient and profitable Pay Per Click (PPC), Paid Social Media and Display campaigns (or any other that might develop in the course of your journey with us)
- Adhere to strict Paid Media Operations Quality Assurance (QA) processes to deliver error-free work, perform QA on all campaigns to ensure all settings are correct, links are working and verify and validate other elements to ensure smooth campaign delivery
- Relentlessly optimize media spend through assessing data and results and taking steps to drive maximum efficiency of media spent
- Monitor paid media best practices and industry trends to identify new campaign tactics and opportunities to improve results
- Provide ongoing insight and analysis on campaigns during activation to improve campaign effectiveness
- Being up to date with any channel and platform changes and implementing necessary changes to accounts
- Perform daily and weekly account checks and independently taking steps to improve campaign performance
- Budget management:
- Manage client budgets, ensuring not to overspend or underspend
- Ensure budget management systems are in place and error-free
- Taking proactive steps to avoid budget over or underspend
- Reporting- Create reports that provide insight and value to client
- Deliver error-free and quality assured set of client reports
- Deliver ad hoc reports as required**Inherent Requirements**
- Minimum 2 - 3 years experience directly implementing campaign set-up, delivery, performance, testing and reporting across digital and social channels including (but not limited to) Display, Paid Search, Paid Social for a diverse range of clients (Ecommerce and B2B experience will be a bonus); If you have more experience than 2-3 years, you’re not excluded
- Minimum 2 - 3 years working directly on the following ad platforms - Google Ads, Facebook Business Manager, LinkedIn Ads
- Proven track record of analyzing data and trends in order to continually optimize media campaigns for efficient ROI
- Understanding of Google Analytics and Google Tag Manager, although a deeper understanding and training will be provided to up your skillset
- Proficiency in Word, Excel, PowerPoint, and/or the alternative cloud-based products in Google Drive
- Can hold down a conversation with clients

**What Qualification**
- Bachelors Degree

**Minimum Qualification**
- Bachelors

**Status**
- Available

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