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Paid Media Manager

6 months ago

Cape Town, South Africa THE GOLDEN MEDIA GROUP LTD Full time

**Responsibilities**:

- Develop, implement, and optimize paid media strategies across various platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and Google Ads.
- Create compelling ad creatives and copy that resonate with the target audience and drive engagement and conversions.
- Monitor campaign performance metrics, analyze data, and provide insights and recommendations for optimization.
- Conduct A/B testing to improve ad performance and achieve campaign objectives.
- Stay updated on industry trends, best practices, and algorithm changes to ensure campaigns remain competitive and effective.
- Collaborate with the marketing team to align paid media efforts with overall marketing goals and strategies.
- Manage budgets effectively and allocate resources efficiently to maximize ROI.
- Generate regular reports on campaign performance and present findings to stakeholders.

**Requirements**:

- Bachelor's degree in Marketing, Advertising, Communications, or related field.
- Proven experience managing social media ads and Google Ads campaigns, preferably in an agency or digital marketing environment.
- In-depth knowledge of social media platforms, advertising tools, and ad targeting options.
- Proficiency in Google Analytics and other analytical tools to track and measure campaign performance.
- Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
- Excellent written and verbal communication skills.
- Creative thinking and problem-solving abilities.
- Ability to work independently as well as collaboratively in a fast-paced environment.
- Familiarity with South African market trends and consumer behavior is a plus.
- Google Ads certification is desirable.

**Job Types**: Full-time, Part-time

**Salary**: From R385 000,00 per year

Expected hours: 40 per week

Ability to Commute:

- Cape Town, Western Cape (required)

Ability to Relocate:

- Cape Town, Western Cape: Relocate before starting work (required)