Sales & Marketing Manager - Global Media Group

4 weeks ago


Victoria amp Alfred Waterfront, South Africa HotelJobs.co.za Full time

MINIMUM REQUIREMENTS:

- Individual with a strong passion for the industry and the capability to identify and evaluate opportunities, navigate and influence outside of formal reporting lines and produce tangible results
- Proven working experience in digital, social, or traditional marketing
- Demonstrable experience managing marketing campaigns and activations using digital tools
- Highly creative with experience in identifying target audiences and devising programs that engage, inform, and motivate
- Strong analytical skills and data-driven thinking
- Up to date with the latest trends and best practices in activations
- Knowledge of social media and analytic tools such as Google Analytics
- Strong communication and writing skills
- Ability to capture content that is social-media-worthy for our brand
- Experience leading consumer-focused projects and/or platforms
- Recognizes achievements that support team success
- Models and holds others accountable for leading ethically and with a high degree of integrity
- Minimum BA/BS Bachelor’s Degree with 5+ years of relevant professional experience demonstrating progressive career growth

KEY OUTPUTS:

- COLLABORATE AND EXECUTE LOCAL DIGITAL MARKETING ACTIVITIES_
- Social media - organic and paid (knowledge of running paid social & PPC)
- Influencer programming
- Coordinate inclusion of restaurant activities with the CRM team
- Ensure content on the web is updated and all information is correctly working with the broader team
- Manage and coordinate vendor digital platform alignment
- Manage community digital platforms
- Oversee aggregate and review sites (Google, Yelp, etc)
- Execution of hospitality-specific consumer offers/promotions on the company app
- Lead for all consumer-related programming locally
- Liaise between team and public
- Collaborate with a PR agency and local team
- Where relevant, collaborate with the landlord marketing team on broader activations and promotions calendars
- LOCAL GRASSROOTS MARKETING_
- Connect brand with neighbourhood - resident programs, social media groups, etc.
- Work with local gatekeepers to promote the company
- Work with local boards and collectives to be part of the community
- Coordinate memberships/participation with, restaurant associations, concierge groups, Tourism and Convention Bureau, BIDs, charitable organizations, local chamber of commerce, etc.
- Forge local partnerships i.e.: relevant festivals, BID events, convention activities, local tourist-focused businesses - hotels, cruise/ferries, tour operators, etc
- Explore local advertising opportunities
- ACTIVATIONS_
- Execute weekly/monthly programming
- Coordination with PR firm/ Company PR Manager and on-site facilitation
- Liaison with all third-party activations - cultural, sponsors, etc.
- Conceive programming - including outreach, negotiation, and book
- Coordinate day-of in close collaboration with the restaurant operations team
- ASSET CAPTURE_
- Take social media content
- Direct third-party shoots
- PROMOTIONS - APP AND SOCIAL MEDIA BASED_
- Work with team on consumer-facing promotions
- Utilize a broad array of tools including the company App platform
- Blend local calendar with global company objectives
- POINT OF SALE MARKETING_
- Responsible for executing all physical consumer message/promotional signage pertaining to the company environment
- Partner with Creative Director for art
- COMPETITOR RESEARCH_
- Monitor competitors and neighbourhood establishments on consumer activities and promotions/programming
- REPORTING AND RESEARCH_
- Set and track KPIs with weekly where relevant/monthly performance reports on marketing activities - footfall, social performance, influencer, paid and in-house advertising, app use, consumer offers, etc.
- Optimizing performance on an ongoing basis using data tools
- Gaining local customer insight through surveys and word-of-mouth
- Budget management


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