Digital Marketing Manager

2 months ago


Cape Town, South Africa Exceed HR and Recruitment Full time

**Job Overview**:
**Date Posted**: Posted 1 day ago-
**Location**: Cape Town, Western Cape-
**Job Title**: Digital Marketing Manager-
**Education Level**: Bachelors Degree-
**Job Level**: Senior-
**Minimum Experience**: 3 - 5 Years**Digital Marketing Manager required in Observatory, Cape Town.**:

- Contributing to the development of strategic and integrated annual plans including situational reviews, data-rich insights and focused 12-month digital marketing plans linked to ROI
- Develop and maintain digital activity toolkits including standards and assets for best practice sharing to ensure seamless experience and execution across key digital channels and markets
- Drive acquisition across the relevant platforms through targeted initiatives that connect with, recruit and retain audiences
- End to end management of websites including, but not limited to, design, content, user experience, performance, updates, maintenance and SEO
- Stay up to date with main online platforms (Facebook, Google, X, Instagram etc.) including performance, opportunities and competitor activity
- Ensure the respect of the allocated budget and propose its optimisation without compromising success or premium execution
- Manage and challenge any specialist suppliers or 3rd party agencies as required to deliver and optimize all facets of the business’ online experience across channels
- Act as the in-house digital marketing champion - willing to teach the broader teams on how to best leverage digital for success
- Act as first digital point of contact for business - evaluating all proposals and opportunities received, declining where not aligned to core strategy and elevating internally for further consideration where warranted
- Manage assigned relevant integration projects and ad hoc responsibilities assigned by the Head of Marketing

**Requirements**:

- Previous experience with luxury lifestyle brands, wine &/or hospitality beneficial
- Strategically minded with operational capability
- Budgeting capability
- Creative eye for all things copy and visual - but also displays a data-driven mentality with a sense of how to use insights to sharpen activity and ROI
- Entrepreneurial spirit, solution-orientation and ability to get things done amid ambiguity
- Excellent relationship skills and able to work cross-functionally with a variety of creative minds and business stakeholders
- Efficient multitasker with attention to detail and ability to prioritise workload while meeting deadlines
- Takes pride in work and demonstrates accountability


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