Conversion Rate Optimisation Manager

2 months ago

Cape Town, South Africa Collinson Full time

Collinson is the global, privately-owned company dedicated to helping the world to travel with ease and confidence. The group offers a unique blend of industry and sector specialists who together provide market-leading airport experiences, loyalty and customer engagement, and insurance solutions for over 400 million consumers.

Collinson is the operator of Priority Pass, the world’s original and leading airport experiences programme. Travellers can access a network of 1,500+ lounges and travel experiences, including dining, retail, sleep and spa, in over 650 airports in 148 countries, helping to elevate the journey into something special. We work with the world’s leading payment networks, over 1,400 banks, 90 airlines and 20 hotel groups worldwide.

We have been bringing innovation to the market since inception - from launching the first independent global VIP lounge access Programme, Priority Pass to being the first to sell direct travel insurance in the UK through Columbus Direct and creating the first loyalty agency of its kind in the travel sector with ICLP. Today we still invest heavily in innovation to ensure that we continue to deliver superior customer experiences.

Key clients include Visa, Mastercard, American Express, Cathay Pacific, British Airways, LATAM, Flying Blue, Accor, EasyJet, HSBC, Chase, HDFC.

Our mission is focused on doing good beyond profit, which for us means we seek out opportunities for our people to share in our success and that we give back to the communities and people within which we work.

Never short of ambition, the success of our business is delivered through the diverse and talented team of over 1,800 global colleagues.

**Purpose of the job**

We are looking for an experienced experienced Conversion Rate Optimisation Manager to support the Global Digital Director with on-going digital transformation for Collinson and to have overall accountability for our Group-wide digital experimentation program.

Across the experimentation lifecycle from ideation, planning, execution and analysis, you will develop strategic and tangible delivery plans for core digital web and app properties aligned to objectives related to brand awareness, audience engagement, lead generation and revenue generation. Using a suite of data and testing platforms including Optimizely and Salesforce Personalisation across a global portfolio of digital properties, you will ensure channel KPIs and business plan targets are achieved.

Your key stakeholders will be the regional and global marketing teams, data, product and proposition divisions with whom you will align and provide thought leadership through the deployment of these plans. You should have a strong grasp of digital marketing disciplines, have a positive and proactive approach to be able to lead projects and initiatives from concept to execution.

**Key Responsibilities**
- Work with Reporting to the Global Head of Digital Marketing, you will to develop strategic and tangible delivery plans for core digital channels, aligned to wider marketing objectives related to brand awareness, audience engagement and lead generation.
- Your key stakeholders are the Work with regional marketing teams with whom you will to align and support their requirements through those the deployment of these plans.
- Demonstrate a clear understanding of Collinson’s business, breadth and depth of expertise, suite of propositions and target audiences.

Experimentation Strategy
- Develop a fully holistic Group-wide approach and create a culture of experimentation
- Establish effective processes to orchestrate delivery by briefing marketing, content management, data analytics and development teams via Confluence and Jira
- Create and own the Group-wide measurement framework
- Own the best-in-class experimentation stack of technologies and vendors
- Adhere to brand guidelines and support global / regional business campaigns via CRO

Test Ideation
- Increase the volume, velocity and complexity of our test program
- Identify insights and trends to continually optimise performance & spend
- Maintain and govern the experimentation roadmap, setting priorities and crafting business case and ROI impact modelling where needed

Test Design
- Provide guidance to internal and external UX/UI teams to design and publish web and app tests and personalisation journeys via your working knowledge of CMSs (Contentful or Sitecore preferred)
- Create experiment briefs, wireframes, audience cohort targeting and success measures
- Measurement & insights
- Monitor and analyse live tests and personalisation campaigns to report on success and commercial impact

Performance Optimisation
- Work with internal and external developers to productionise successful tests
- Maintain governance and create a repository of artefacts for all tests to ensure we compound our body of experimentation knowledge over time

People management
- This is an individual contributor role working in a global matrixed env

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