Executive: Everyday Advice

2 weeks ago


Sandton, South Africa Absa Bank Limited Full time

Empowering Africa’s tomorrow, together one story at a time.
- With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group.Job Summary

The role is accountable for developing and executing the Everyday Advice & Distribution business strategy, in line with Absa’s bancassurance ambitions. This includes accountability for a multi-tied advisor force; non-traditional and digital advice; as well as in-bound and outbound voice channels.

The role requires a leader of leaders with accountability for the Business Unit at a national level. Responsible for client acquisition, retention, share of wallet optimisation, driving growth in market share, enterprise development. Responsible for developing and exploiting business opportunities to optimize business profitability and customer satisfaction for the Everyday Advice & Distribution business.

**Job Description**:
Accountability: Develop Everyday Advice & Distribution strategy

Formulate the Everyday Advice & Distribution strategy into specific performance objectives contracted with the national management teams in line with business strategy. Assume ownership on behalf of Everyday Advice & Distribution for the execution and delivery of assigned strategic objectives.
- Develop Everyday Advice & Distribution strategy for the appropriate customer segments. ,
- Develop Everyday Advice & Distribution sales strategy to ensure optimal productivity for Financial Advisers.
- Develop a long-term strategy to maintain and expand middle to low-income segments customers penetration by providing fit-for-purpose financial advice, guidance and coaching which leads to the distribution of life insurance, fiduciary, short term insurance and investment products.
- Develop a clear actionable strategy on the role of technology and data in enhancing the advice and distribution process.
- In partnership with Everyday Banking and product houses leadership, increase penetration of advice and investments through revitalized banker/advisor strategy.
- Ensure consistent and excellent execution.
- Drive the execution of the Everyday Banking & Advice strategy in conjunction with the National Management Team (Provincial General Managers, Regional Managers and product partners) develop objectives by contracting deliverables with the team, ensuring the top-down filtering of these objectives.
- Accountable for achieving consistent and profitable revenue growth with the implementation of the strategic objectives.
- Ensure organizational alignment through strategic buy-in and mature professional relationships with relevant stakeholders.
- Manage the implementation of the plans in order to determine the return on investment (ROI) of the strategy and objectives by stringent analysis of the sales and business performance.
- Contribute to the development of the budget - short term plans, medium term plans and revised annual forecasts - by providing input on the business plans.
- Facilitate the formulation and management of provincial operational plans via planning sessions with stakeholders including banking and product partners.
- Represent the business unit at the A&I Exco, Board and other forums to provide feedback on performance and future strategies.
- Monitor and address sales performance.
- Review capacity and growth of deployed resources.
- Manage risk, especially conduct and advice risk, by adhering to the Enterprise Risk Management Framework.

Accountability: Stakeholder Management
- Represent Everyday Advice & Distribution on a national level by building relationships with other business unit leaders and actively contributing to national banking forums.
- As a permanent invitee to the board of AIFA (Absa Insurance and Financial Advisors), play a role in obtaining and maintaining the board’s buy-in to the strategy and its execution.
- Provide consistent communication of A&I messaging as appropriate to stakeholders.
- Position A&I national staff to develop solid working relationships with the corresponding banking and product counterparts.
- Establish and maintain relationships with product and service suppliers at national level.
- Focus on improved cross sell, product penetration and client retention in collaboration with key banking and non-banking product partners. In collaboration with other business units promote lead generation, sharing of ideas and best practices to improve collaborative engagement across the bank.
- Work collaboratively to drive improved customer experience, improved quality of products and high standards of performance within the province.
- Translate and execute on interlock targets proactively with the business units and manage through regular and consistent reporting.
- Drive the integration and optimization of Everyday Advice & Distribution within



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