Executive: Strategy

7 months ago

Sandton, South Africa Absa Bank Limited Full time

Bring your possibility to life Define your career with us
- With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group.Job Summary

Accountable for designing Absa’s strategy in relation to retail financial advice, long-term investments, trading/stock-broking products, wills, estates, trusts and beneficiary funds. The role is located in the Non-Banking Financial Services cluster.

This respond to specific identified opportunities-outlining proposed business responses to market trends and identified threats. The individual will provide complex advice and support in facilitating long term strategy development collaborate with cross-functional teams, and leverage market insights to develop and implement strategic initiatives that position the business for long-term success.

**Job Description**:
Develop Strategy

Enable horizontal alignment, implementation, and adoption of the strategy with a focus on customer value management throughout by providing complex advice in facilitating long term strategy development.

Unlock business strategic aspirations and invest in a Customer Value Management capability that will:

- Develop strategies to improve customer experience and increase franchise value within NBFS,
- Drive integration between the business units and the rest of the Group,
- Align brand and marketing resources to achieve the business strategies, an
- Monitor and enhance customer satisfaction in comparison to the competitors.

Provide strategic leadership
- Stay abreast of industry trends and role players and ensure that NBFS is well positioned to provide competitive and industry leading services.
- Identify strategic role players and stakeholders and engage all stakeholders, role players and industry forums to understand changes to strategy, regulations, and markets.
- Set and communicate a long-term strategy that clearly articulates strategic targets and metrics to align the delivery of agreed strategy against the NBFS strategic objectives and targets.
- Drive the development and tracking of tactical plans and scoreboards and take corrective actions where required.
- Orchestrate the necessary process to facilitate regular strategic alignment between Group, PSC, NBFS underlying businesses and cascaded to the individual businesses.

Strategy Development and Alignment
- Accountable to align business unit functional models, strategies, and plans with overall NBFS strategy as a base to develop a NBFS go to market strategy.
- Translates broad NBFS strategy to drive the alignment of and integration of strategy across the value chain.
- Provide business insights based on market trends, competitor offerings and global best practices as it relates to Customers, Products and Channels.
- Define value achievement metrics to ensure customer retention and repeat business.
- Drives strategic reporting requirements.

Customer Value Management
- Sets and oversees the execution of business CVM strategy, with enablement capability across the Business Unit.
- Performs customer measurement as a service across Relationship Banking, Everyday Banking and align with NBFS customer value management strategy.
- Provide advanced analytics as a community of practice across NBFS and in collaboration with counterparts in RB, EB, and CIB.
- Act as overall custodianship of social media, responsibility to drive up engagement across NBFS. Ownership of tools on tracking of channel performance (tagging, analysis) in NBFS.
- Builds and sustains a culture that aligns to NBFS’s aspirational colleague experience to deliver the target customer experience and financial performance.
- Define CVM projects and track and manage churn process, understand trends and dynamics.
- Provides input into overall customer experience.

Marketing and Brand
- Focuses on overall Brand Health, marketing strategy, design and execution in alignment Group Marketing and Communication.

Stakeholder Engagement
- Contribute as a key NBFS Exco member to the overall NBFS agenda internally and with external stakeholders, ensuring that the business agenda is appropriately managed and reported to all requisite stakeholders, in particular the Product Solutions Cluster Exco,, Group SEC, AFS Board, AFS SEC amongst other governance forums and where appropriate Prudential Authority and / or Financial Standards Conduct Authority.
- Partner with executive bodies (EXCOs, Product owners and strategy functions) internally within the broader PSC and across the broader enterprise to align on strategic objectives.
- Translate objectives into delivery pipeline requirements to ensure insights are appropriate and that adequate business ownership and buy-in is created to realize overall NBFS strategy.

Accountability: People Management
- Ensure the development of a high-per

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