Head of Marketing
21 hours ago
**ABOUT THE POSITION**
You're entrepreneurial, ambitious, and want to help run a company. You have at least 5 years of relevant online marketing experience. You're creative and self-reliant enough to achieve ambitious targets with the resources of a scale-up in Africa and you're able to strategically grow a marketing department
Yes, here it comesWE'RE LOOKING FOR YOU
As Head of Marketing of this scale-up, you're responsible for the creation and execution of the marketing strategy. The marketing team (4 FTE's & 1 SA part-timer) is in a post-corona restarting phase, which gives you the opportunity to build the team yourself. You can leave your mark on the future of this fast-growing company and contribute to the company wide strategy with the management team.
**YOU ARE RESPONSIBLE FOR**
- **_Marketing funnel:_** from engagements (on
- and offline) to requesting a booking
- **_Targets:_** supplying enough leads to the sales team to achieve the growth targets
- **_Reports:_** giving the team weekly insight into the marketing statistics
- Management of your own team as well as being part of the MT
- **_Strategy:_** developing new strategies together with management on how to tap into new markets
**WHO ARE YOU?**
- **_Relevant work experience:_** At least 5 years of online marketing experience, preferably at a start
- or scale-up and/or in travel or a similar B2C company (actually travel is like B2B with long marketing & sales cycles)
- **_Socially skilled:_** With the growth of the company, the marketing team that you manage will also grow quickly
- **_Strategic mastermind: _**Foresight and predictive ability
- **_Data-driven:_** The choices you make are supported by data and metrics are great friends of yours
- **_Self-reliant and curious:_** You are not dependent on expensive advisors/executors to get something done
- Passion for travel and you feel our product perfectly
- **_Pre-tech savvy:_** Connect directly with development teams to bring your projects to life (you can also build your own)
**OUR OFFER**
- **_Work that doesn't feel like work:_** you're going to work for ~30 more years, better enjoy it
- **_Entrepreneurship:_** leading and growing your company too
- **_Development & Growth:_** we do what we like and by chance we are on the side of development and growth (authentic & responsible tourism, Africa = booming). This makes the business game a lot of fun because of all the odds.
- **_Joy:_** there is nothing more satisfying than having a product/service that brings joy: to the team, all local partners and of course our travellers
- **_Making a difference:_** no tinkering in the margins, the goals are tangible, the work you do today you can see the results tomorrow.
- **_Contribute to the development of Responsible Tourism:_** travel should contribute, not detract Which can Contribute to this positive change
- **_Lifestyle:_** living & traveling in one of the most beautiful places in the world
- **_After a working day/week:_** nature, purity, fun, adventure >> YOU'RE ALIVE
**COMPENSATION**
- An attractive remuneration package with a competitive base salary by CPT standards
- Equity possibility (depending on work experience and salary)
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