PPC Specialist
7 days ago
Duties
- Develop and create online ‘buyer personas’.
- Develop and execute PPCS campaigns to drive awareness and sales.
- Develop and execute retargeting campaigns for website visitors that don’t convert.
- Suggest and develop new campaigns across multiple channels.
- Do keyword research, audience targeting, create engaging and concise copy for adverts.
- Provide insights for SEO enhancements for landing pages.
- Oversee paid advertising budgets and campaign optimisation.
- Work with other teams to achieve stated objectives.
- Track KPIS to evaluate performance and pinpoint issues.
- Provide feedback to management regarding on-going campaigns.
- Stay abreast with PPC and SEO trends.
- A bachelor’s degree, diploma or equivalent in Marketing
- 3 - 5 years’ experience in PPC Advertising Management (ideally in an agency environment)
- Valid Google Certification for Search, Display Video, and mobile ads.
- Valid Google certification on Google Analytics.
- Copywriting experience
- Good understanding of SEO
Must have 3+ years’ experience using:
- Google Tag Manager
- Google Keyword planner
- Google AdWords
- Google Shopping/ Merchant Centre
- Moz / Ahrefs / SEMrush Tools
- Google Analytics
- Pixel Implementation
- Microsoft Excel
- WordPress
- Social media platforms.
Other skills
- Analytical skills
Communication and presentation skills
- Problem-solving and troubleshooting.
- Budget management
- Attention to detail.
- Time management
- Strong work ethic
Application Question(s):
- Have you had experience in PPC Advertising Management (ideally in an agency environment)?
**Education**:
- Diploma (required)
**Experience**:
- Google AdWords: 3 years (required)
- Google Tag Manager: 3 years (required)
- Google Ad Manager: 3 years (required)
- WordPress: 3 years (preferred)
Ability to Commute:
- Johannesburg, Gauteng (required)
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