PPC Specialist

7 days ago


Johannesburg, South Africa SIM2Serve Full time

Duties
- Develop and create online ‘buyer personas’.
- Develop and execute PPCS campaigns to drive awareness and sales.
- Develop and execute retargeting campaigns for website visitors that don’t convert.
- Suggest and develop new campaigns across multiple channels.
- Do keyword research, audience targeting, create engaging and concise copy for adverts.
- Provide insights for SEO enhancements for landing pages.
- Oversee paid advertising budgets and campaign optimisation.
- Work with other teams to achieve stated objectives.
- Track KPIS to evaluate performance and pinpoint issues.
- Provide feedback to management regarding on-going campaigns.
- Stay abreast with PPC and SEO trends.
- A bachelor’s degree, diploma or equivalent in Marketing
- 3 - 5 years’ experience in PPC Advertising Management (ideally in an agency environment)
- Valid Google Certification for Search, Display Video, and mobile ads.
- Valid Google certification on Google Analytics.
- Copywriting experience
- Good understanding of SEO

Must have 3+ years’ experience using:

- Google Tag Manager
- Google Keyword planner
- Google AdWords
- Google Shopping/ Merchant Centre
- Moz / Ahrefs / SEMrush Tools
- Google Analytics
- Pixel Implementation
- Microsoft Excel
- WordPress
- Social media platforms.

Other skills
- Analytical skills

Communication and presentation skills
- Problem-solving and troubleshooting.
- Budget management
- Attention to detail.
- Time management
- Strong work ethic

Application Question(s):

- Have you had experience in PPC Advertising Management (ideally in an agency environment)?

**Education**:

- Diploma (required)

**Experience**:

- Google AdWords: 3 years (required)
- Google Tag Manager: 3 years (required)
- Google Ad Manager: 3 years (required)
- WordPress: 3 years (preferred)

Ability to Commute:

- Johannesburg, Gauteng (required)


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