PPC Specialist

3 months ago

Johannesburg, South Africa CBR Marketing Solutions Full time

Key objectives and accountabilities
1. Technical/analytical
Compose, launch, and optimise advertising campaigns using Google Ads and Bing Ads.
Gather advertising objectives, analyse them, and interpret them into digital ad campaigns that are objective-based and data-driven.
Create or manage the creation of effective display, search, shopping, and video ads, then run A/B testing to measure key performance metrics.
Prepare reports for internal teams and clients on campaign progress using available reporting tools such as Data Studio and PowerPoint.
Research client business goals to compose variations of ad copy for campaign use.
Have the vision to grow your role and the company in general, with ample opportunity in this growing business.
Take responsibility and accountability for assigned accounts, managing all communication and tasks with relevant stakeholders.
Execute remarketing and conversion tracking using Google Tag Manager and Google Analytics, with enhanced e-commerce tracking as an added advantage.
Stay up to date with new techniques, strategies, and changes to test for better results and campaign success.
2. Research, reporting, and strategy
Formulate and drive the implementation of overall paid and organic strategies for clients.
Develop and implement strategies internally and as per the marketing objectives of clients.
Research and present findings and trends; keep abreast of the latest PPC and SEM trends, conduct research, monitor changes, and manage implementation.
Test, measure, and refine services provided by the department.
Accurately report statistics and provide recommendations, presenting outcomes where needed.
Provide insights and maintain partnerships with PPC ad platforms and vendors.
Ensure timely reporting to all stakeholders on data management, including structured feedback on ROI, identifying gaps, and managing data for remarketing.
3. Budget and bid management
Ensure increased ROI through effective budget and bid management.
4. Campaign management
Manage and develop new campaigns across multiple channels.
5. Client satisfaction
Ensure client satisfaction and effective delivery of all objectives.
Key results
**Performance will be satisfactory when**:
Client satisfaction with set objectives and results is achieved.
Campaigns and briefs are executed accurately and on time.
Regular and timely reporting and communication with all stakeholders.
Effective and professional management of all SEO client accounts.
Attention to detail and ensuring quality service is delivered.
Momentum on all projects is maintained.
Errors are minimised, and potential threats are identified early.
SEO retainers and assigned budgets are managed accurately.
Ideal background
Education
BCom, marketing, business or other relevant degree or diploma.
Required Google Ads and Analytics certification.
Languages
Business English.
Experience
A minimum of three to five years of relevant experience.
Competency profile
Specific professional competencies
Over three years of experience in Google Ads campaign management.
Over three years of experience with creating retargeting/remarketing audiences using Google Analytics and Tag Manager.
Enhanced e-commerce tracking is an added advantage.
Experience with the principles of creating an advertising campaign, including audience targeting strategies, generating ad creative for testing, and optimising for increased ROAS.
Demonstrated ability to interpret data for insights and next steps.
Exceptional verbal and written communication skills.
Demonstrated capability of self-direction and motivation.
Ability to work well under pressure, with some responsibilities being time-sensitive and under tight deadlines.

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