Mid-level SEO and PPC Specialist
5 months ago
We are seeking an experienced and knowledgeable mid-level SEO and PPC specialist to join our dynamic marketing team. As a key member of our organisation, you will play a crucial role in optimising our clients' website presence and performance on search engines. This role involves a blend of strategic planning and hands-on execution. In this role, you'll also manage and optimise pay-per-click campaigns across various digital platforms, contributing to our overall digital marketing strategy and business growth.
**Responsibilities**:
**SEO strategy development**: Develop and implement effective SEO strategies that align with our business goals. Includes keyword research, market analysis, and understanding search trends.
**Website optimisation**: Conduct thorough website audits and implement on-page optimisations such as improving meta descriptions, headings, and internal linking structures.
**Content collaboration**: Work closely with the content team to guide keyword-focused content creation, strategy and optimise existing content for better search visibility.
**Link building**: Implement off-page SEO tactics, such as link-building campaigns and influencer outreach, to enhance domain authority.
**Analytics and reporting**: Monitor and report on search rankings, traffic, and other key SEO metrics using tools like Google Analytics, Link Assistant and SEMrush. Provide actionable insights based on data analysis.
**SEO trends and updates**: Stay up-to-date with the latest SEO trends, search algorithm updates, and digital marketing strategies. Implement changes to maintain and improve search rankings.
**Cross-functional collaboration**: Collaborate with other departments, like social media team, to create a cohesive digital marketing strategy.
**PPC campaign management**: Create, manage, and optimise PPC campaigns across platforms like Google Ads, Bing Ads, and social media channels.
**Keyword research and selection**: Perform comprehensive keyword research and select high-performing keywords to target in campaigns.
**Ad creation and optimisation**: Develop compelling ad copy and visuals. Test different ad formats and continuously optimise for performance.
**Budget management**: Manage daily and monthly campaign budgets to maximise ROI and meet KPIs.
**Performance analysis**: Monitor campaign performance using tools like Google Analytics. Analyse metrics like CTR, CPC, conversion rate, and ROI.
**Reporting and insights**: Provide regular reports on campaign performance and insights into how they can be improved.
**Landing page optimisation**: Work with web developers and designers to optimise landing pages for conversion.
**Stay updated**: Keep up-to-date with PPC and SEM trends and industry standards to ensure best practices are followed.
**Qualifications**:
**Education and experience**: Bachelor’s degree in marketing, business, or a related field. 3-5 years of proven experience in SEO and PPC. Up to date Google certification is essential.
**Technical skills**: Proficiency in SEO tools (e.g. Ahrefs, Moz, SEMrush), Google Analytics, and webmaster tools. Basic understanding of HTML/CSS and website technologies. Proficiency with PPC platforms (e.g., Google Ads, Bing Ads), Google Analytics, Google Tag Manager, Looker Studio and other marketing software.
**Analytical skills**: Strong analytical skills with the ability to interpret and translate data into actionable insights. Strong analytical and problem-solving skills, with an ability to analyse data, draw conclusions, and develop actionable recommendations.
**Communication skills**: Excellent verbal and written communication skills, with the ability to present complex data in an understandable format.
**Problem-solving**: Creative problem-solving skills and the ability to work under tight deadlines.
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