Director of PPC

4 weeks ago

Johannesburg, South Africa No Joke Marketing Full time

Welcome to the dynamic world of No Joke Marketing Agency We're excited to offer a phenomenal opportunity for a skilled Director of PPC to join our innovative team. At No Joke, we blend creativity with analytics to deliver outstanding digital marketing solutions. If you're a visionary leader passionate about driving digital strategies and creating impactful campaigns, we're looking for you. This role is perfect for someone eager to steer our pay-per-click initiatives to new heights and leave a significant mark on the industry.

II. POSITION’S GOAL

The Director of PPC is responsible for leading the planning, development, and execution of the organization's PPC strategy to drive targeted traffic, increase conversion rates, and optimize ad spending to achieve maximum ROI. This role requires a strategic leader who can innovate and integrate advanced PPC practices and technologies, manage a team of PPC professionals, and collaborate with cross-functional teams to align PPC strategies with business goals.

III. KEY FUNCTIONS AND RESPONSIBILITIES

**DAILY**:
Oversee PPC campaign management across multiple platforms.

Strategize with PPC managers and specialists to refine campaigns and targeting.

Lead initiatives to integrate AI and machine learning in PPC campaigns.

Monitor performance metrics and provide strategic direction for optimization.

Foster a collaborative environment that encourages innovation and growth.

Conduct high-level meetings with marketing, sales, and technology teams.

**MONTHLY**:
Review and analyze campaign performance reports to identify trends and insights.

Prepare and present performance dashboards to executive leadership.

Strategize budget allocation and bidding strategies for optimal use of resources.

**QUARTERLY**:
Lead quarterly reviews of PPC strategies and performance.

Spearhead the adoption of new PPC technologies and platforms.

Conduct strategic planning sessions to align PPC goals with marketing objectives.

**SEMI-ANNUALLY**:
Conduct performance evaluations and provide feedback to team members.

Participate in industry conferences and workshops to stay ahead of trends.

IV. BIGGEST CHALLENGES FOR THIS POSITION

Staying ahead of the rapidly evolving PPC landscape.

Balancing innovative experimentation with budget constraints.

Managing and mentoring a diverse team of PPC professionals.

Integrating PPC strategies with overall digital marketing goals.

V. STRATEGIC INTERNAL RELATIONS

Person

Object of Interaction

Frequency

Operations Director

Strategy Alignment

Weekly

Fulfillment Team

Campaign Coordination

Daily

Finance Department

Budget Management

Quarterly

VI. STRATEGIC EXTERNAL RELATIONS

Company

Object of Interaction

Frequency

Google, Facebook, LinkedIn

Ad Platform Negotiations

As Needed

Third-party Vendors

Tool and Service Procurement

Quarterly

VII. SOFT SKILLS

Leadership and Team Management

Strategic Thinking and Planning

Analytical and Problem-Solving Skills

Effective Communication

Adaptability to Change

VIII. HARD SKILLS

Skill

Level

Advanced PPC Strategies

Expert

Data Analysis and Reporting

Expert

Budget Management

Expert

Technology Adoption

Expert

Ad Platform Mastery (Google Ads, Facebook, etc.)

Expert

IX. JOB PROFILE

**General Characteristics**:
**Location**: Remote

**Salary Range**: $1800 - $2000 per month

**Education & Areas of Expertise**:
**Formal Education**: Bachelor’s Degree in Marketing, Business, or related field (Essential)

**Complementary Studies**: Data Analytics, Technology Management (preferred)

**Internal Tests**: PPC proficiency test and Kolbe Assessment

**Minimum Experience**: At least 5 years in PPC management, with 2+ years in a leadership role

**Tech Requirements**:
**PC Specifications**: Processor: Intel® Core i7 or greater, Memory: 16GB RAM or greater

**Internet Connection**: Stable broadband connection with at least 20 Mbps upload and download speeds

**Other**: High-quality noise-cancelling headset, HD web camera

This role is crucial for driving the success of our digital advertising efforts and requires a visionary leader capable of steering our PPC strategies toward achieving significant business outcomes.

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