PPC Specialist
3 weeks ago
Wetpaint is searching for a PPC specialist with significant experience managing client digital marketing offerings. You live and breathe search and are at home managing Google Ads.
To be a top performer at the agency level not only do you need to have a strong handle on these digital marketing platforms, but you also have to possess an internal drive to be constantly learning, growing and adapting, be future-focused while working in the present, and be willing to challenge yourself; your abilities, your mindset and what you know for sure.
**Key responsibilities**:
Work with the team to plan and execute PPC or other digital marketing components of a project for our clients.
Research and project planning.
Client presentations, consulting and support.
Execute tasks and reporting with the agency team.
Execute PPC setup, monitoring and reporting.
**What you'll love about this job**:
The people, we’re a supportive team and encourage big ideas and bold thinking - you’ll be one of the dotters.
A collaborative environment that encourages brainstorming and teamwork.
Dynamic projects with a range of clients to keep things interesting.
A fast-paced and vibrant corporate culture that is inclusive and entertaining
We are passionate about our clients.
We are tenacious about building our clients’ business and brand awareness
**REQUIREMENTS**:
Minimum four years of marketing/advertising agency or freelance experience with proven experience in PPC search and display campaigns, including Google Ads & Social Media.
Diploma or undergraduate degree preferably in a communication, digital marketing/SEO-SEM-related qualification.
A valid Google Certification on Search, Display, Video, Mobile, and Google Analytics.
Minimum four-year experience using
Google Search Console (Webmaster Tools)
Google Keyword Planner Tool
Moz Research Tools
Google AdWords
Google Shopping/Merchant Center
Deep expertise of Microsoft Excel
**CMS Frameworks**: WordPress
Working knowledge of HTML and CSS
Excellent knowledge of Google Tag Manager (for conversion tracking).
Solid understanding of SEO, ranking factors, planning & execution of an SEO strategy.
Excellent skills in Google Analytics and Google Webmaster tools.
Excellent skills in content creation working together with a copywriter.
Excellent communication and presentation skills.
Strong leadership qualities and an ability to manage and influence team members, freelancers, clients, and coworkers.
**Strong interpersonal skills**: consistent demonstration of diplomacy and decisiveness; strong problem-solving skills; strong attention to detail and accuracy; proven budget management skills.
Proven time management skills; able to handle conflicting priorities and juggle multiple projects while delivering on deadlines.
**The nice to haves**:
Online reputation management.
Bilingual
**Preferred skills and technologies**:
Google Adwords Certified
Adobe Analytics
Adobe Social
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