Campaign Specialist
7 months ago
**What will you do?**What will make you successful in this role?**
- Analyse and ensure an optimized ROI and performance of leads according to risk appetite, cost of acquisition and propensity for conversion.
- Campaign design and management of existing consented lead portfolios, business cross and upsell portfolios, business communication and marketing campaigns.
- Collaborate with cross-functional teams to ensure that the campaign creatives and messaging are aligned with business objectives.
- Manage campaign budgets and timelines and ensure that the campaigns are executed timeously and within budget.
- Measure and report on key metrics, including campaign performance, ROI, and conversion rates.
- Utilise insights to optimize campaign performance.
- Manage relationships with external vendors, creative agencies and data providers, to ensure campaign success;
- Stay up to date with industry trends, best practices, and make recommendations for new and innovative marketing campaigns;
- Provide regular campaign updates to key stakeholders, including management and other cross-functional teams.
**Skills and Qualifications**
- Completed Matric and a Bachelor’s Degree or equivalent NQF Level 7 qualification in marketing, business, or a related field would be advantageous.
- Minimum of 3 years of experience in campaign management and execution.
- A proven track record in driving revenue growth and achieving business objectives.
- Ability to analyse data and make data-driven decisions, with a solid understanding of marketing analytics and measurement;
- Excellent communication, interpersonal, and relationship-building skills, with the ability to work collaboratively with cross-functional teams;
- Knowledge of marketing automation tools
- Ability to analyse data and make data-driven decisions, with a solid understanding of marketing analytics and measurement;
- Excellent communication, interpersonal, and relationship-building skills, with the ability to work collaboratively with cross-functional teams;
- Knowledge of marketing automation tools
**Kowledge and Skills**
- Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines.
- Ability to analyse data and make data-driven decisions, with a solid understanding of marketing analytics and measurement.
- Excellent communication, interpersonal, and relationship-building skills, with the ability to work collaboratively with cross-functional teams.
- Knowledge of marketing automation tools, such as Everlytic, Avaya and D365.
**Personal Attributes**
- Builds effective teams - Contributing independently- Decision quality - Contributing independently- Directs work - Contributing independently- Plans and aligns - Contributing independently**Build a successful career with us**
- We’re all about building strong, lasting relationships with our employees. We know that you have hopes for your future - your career, your personal development and of achieving great things. We pride ourselves in helping our employees to realise their worth. Through its five business clusters - Sanlam Fintech, Sanlam Life and Savings, Sanlam Investment Group, Sanlam Allianz, Santam, as well as MiWay and the Group Office - the group provides many opportunities for growth and development.**Core Competencies**
- Cultivates innovation - Contributing independently- Customer focus - Contributing independently- Drives results - Contributing independently- Collaborates - Contributing independently- Being resilient - Contributing independently**Turnaround time**Our commitment to transformation
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