Senior Copywriter

**Introduction**
- We are seeking a highly creative and strategic Senior Copywriter to join our marketing team. In this role, you will play a pivotal part in developing innovative campaign ideas and crafting compelling content that aligns with business objectives. Working closely with designers and strategists, you will drive the ideation process and oversee the execution of campaigns across multiple platforms. Reporting to the Studio Manager, this senior position requires a proven track record in creative copywriting and campaign strategy, with at least five years of experience in fast-paced environments.**Disclaimer**
- As an applicant, please verify the legitimacy of this job advert on our company career page.**Role Purpose**
- The purpose of this role will be to provide specialist writing, language advisory and editing services to the business; ensuring adherence to professional language standards and editing guidelines; and provide strategic input into briefs and client challenges.**Requirements**:

- Bachelor’s degree in English, Communications, Marketing, or a related field.
- Minimum of 5 years in a copywriting or content strategy role, with a portfolio that demonstrates creative excellence and strategic thinking.**Duties & Responsibilities**

**Internal Process**:
Creative Strategy & Ideation:

- Campaign Development - Collaborate with the creative team to conceptualise and develop innovative 360-degree campaign strategies.
- Creative Leadership - Lead the brainstorming process, bringing fresh, strategic ideas to internal and client meetings.
- Content Creation - Write and edit high-impact content across various formats, including whitepapers, blogs, newsletters, web content, and presentations, ensuring alignment with brand strategy.
- Brand Voice - Ensure the adoption and consistent use of the brand’s tone of voice, translating brand strategies into tangible, creative concepts.
- Client-focused solutions - Turn complex business data and propositions into engaging, client-centred narratives that drive results.
- Trend Identification - Identify and creatively integrate emerging trends into campaign strategies and content.

Strategic Campaign Management:

- Content Planning - Contribute to overall campaign planning and help develop creative content strategies that maximize impact.
- Project Oversight - Manage campaigns from inception to completion, ensuring timely delivery of creative content that meets strategic objectives.
- Brief Analysis - Analyse and interpret creative briefs, challenging assumptions where necessary, to deliver content that exceeds expectations.

Client & Stakeholder Collaboration:

- Client Relationships - Collaborate with clients and stakeholders to understand their strategic goals, providing expert advice and recommendations.
- Stakeholder Communication - Liaise directly with clients to respond to queries, provide edits, and present creative ideas.
- Cross-functional collaboration - Work with marketing teams, designers, and external stakeholders to ensure campaigns are aligned with the overall business strategy.
- Innovation & Continuous Improvement.
- Creative Innovation - Drive the continuous development of innovative content ideas and frameworks, promoting new approaches within the team.
- Content Frameworks - Develop and implement guidelines and frameworks for creative writing and editing that can be scaled across projects.
- Professional Development - Continuously refine your creative and strategic skills, staying updated on industry trends and advancements in communication strategies.

**Client**:

- Provide expertise and advice to clients and stakeholders.
- Build and maintain relationships with clients and internal and external stakeholders.
- Deliver on service level agreements made with internal and external stakeholders and clients.
- Make recommendations to improve client service within the area of responsibility.
- Participate and contribute to a culture which builds rewarding relationships, facilitates feedback and provides exceptional client service.

**People**:

- Develop and maintain productive and collaborative working relationships with peers and stakeholders.
- Positively influence and participate in change initiatives.
- Continuously develop own expertise in terms of professional, industry and legislation knowledge.
- Contribute to continuous innovation through the development, sharing and implementation of new ideas.

**Finance**:

- Contribute to the development of area-specific budgets to minimise expenditure, in alignment with operational plans.
- Identify opportunities to enhance cost-effectiveness and increase operational efficiency.
- Provide input into the risk identification processes and communicate recommendations in the appropriate forum.

**Knowledge**:

- Knowledge of the Financial Services Industry.
- Knowledge of content development.
- Good understanding of communication functions and relevant best practices.
- A good understanding of