Customer Engagement Specialist
2 months ago
**Key Responsibilities**:
- Develop Customer segmentation and profiling
- Implement and manage marketing automation platforms to streamline campaign execution.
- Marketing automation
- Campaign creation and execution by preparing the technical workflow (i.e.campaign) on the relevant platform (e.g Marketing Cloud Engagement System)
- Data analysis and automation by conducting relevant reasonability checks on data to ensure data integrity
- Sales Force Systems technical skills and support- Navigating the platform’s user interface and utilising its various features and tools.
- Ability to design and implement automated workflows and processes for campaign management, using SQL script
- Communication and reporting to relevant stakeholders- Interpret data, analyse results and provide ongoing reports
- Track campaign performance and provide actionable insights based on the results
**Qualifications**:
- Bachelor's degree in a related field of statistics, data analysis or Marketing Customer
**Knowledge, Skills and Experience**:
- 3 to 5 years of experience in campaign management and digital marketing
- Working knowledge of Salesforce Data Cloud or any other Customer Data Platform
- Knowledge in data analytic presentation and reporting
- Working knowledge of SQL for data manipulation and analysis
- Knowledge of Customer Relationship Management (CRM) Systems
- Proficiency in the latest G Suite packages and Advanced Excel in Microsoft packages
- Good presentation and communication skills
- A strong logical thinking and analytical ability with excellent numerical skills and the ability to be accurate and pay attention to detail.
- Has a high energy level and is performance-driven and deadline-oriented.
- Excellent planning, organizing and time management skills.
- Ability to work independently, as well as be a team player.
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