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Snr Marketing Manager

5 months ago

Edenvale, South Africa Skynamo Full time

**Overview**
Skynamo is looking for a demand generation-focused marketing manager with experience in marketing to manufacturers, distributors and wholesalers to assist to define, develop and implement integrated marketing campaigns.

You will lead a team of two campaign managers, as well as key outsourced providers such as a digital marketer and graphic designer. Together with your team, you will work closely with the sales and customer experience team to understand Skynamo’s core target verticals and customers. This isn’t a classic digital marketing role as our target customers are not typically found on LinkedIn or Zoom.info. This role will need experience in non-digital ways to connect with prospects and customers.

Reporting to the Chief Revenue Officer, and working intimately with the sales team, you will be responsible for creating and executing demand-generation marketing strategies and activities for online and offline programmes that speak to our existing and prospective customers.

**What you’ll be doing**:

- Research and understand the markets Skynamo wants to target
- Build and curate content across designated SOMs (serviceable-obtainable-markets)
- Create demand-generation marketing strategies and activities for online and offline platforms to support the sales team
- Create programmes to communicate with Skynamo’s existing customer base to reduce churn and increase revenue
- Lead traditional marketing comms and planning such as trade shows and public relations
- Work with tech tools such as SalesForce and Pardot to manage digital campaigns and track progress
- Manage, analyse and influence the existing digital presence of Skynamo's marketing efforts according to Skynamo’s focus and goals
- Measure, analyse and report on campaign performance - evaluating the impact on revenue using data to continually improve performance

**You would ideally have**:

- Degree or equivalent professional experience
- 5+ years’ experience in marketing
- 3+ years’ experience in marketing to manufacturers, distributors and wholesalers
- Experience in selling software or technology to manufacturers, distributors and wholesalers is an advantage
- Track record of driving demand generation activities, not just brand building
- Experience in working with ‘below the line’ activities such as trade shows, direct mail, experiential tactical marketing, trade press, etc.
- Track record of developing successful nurturing campaigns to move leads through the funnel
- Network of suppliers and specialists to provide niche skills such as design, PR, video design, etc.
- Understanding of digital marketing (SEO, PPC / CPC, social media)
- but it’s not the only marketing competency you offer
- Excellent / Good writing skills
- Superior project management and interpersonal skills
- A team player attitude that works well with others

**What you can expect from Skynamo**
- Competitive salary and healthy bonus structure
- Being a part of a team that has a measurable and direct impact on Skynamo’s success globally
- A company that values self-direction, fun, coffee and a culture that is hard to beat
- A challenging and fun working environment that prioritises learning and development as well as action
- A recruitment process that is interactive through both video, online and in-person engagements where both Skynamo and you are given the opportunity to fully explore the role and fit.

**More about Skynamo**

Established in South Africa in 2012, Skynamo is a leading field sales technology provider with close to 10,000 users at nearly 1,000 companies across a wide range of industries in Southern Africa, Australasia, the UK, Europe and the US.

Skynamo’s field sales mobile app and cloud-based management platform are used by manufacturers, wholesalers and distributors with sales teams in the field, selling products to an existing base of customers. Skynamo integrates with a wide range of ERP and accounting software to improve order accuracy and fulfilment.

Skynamo was named Sage ISV Partner of the Year for 2019 (Africa & the Middle East) and an Acumatica Certified Application and Customer Verified Application. Skynamo received $30million in funding from Five Elms Capital in 2020 and forms part of the Stellenbosch-based Alphawave group of software and electronics companies, with more than 100 employees in South Africa, the UK and the US.
- Skynamo is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, gender expression, age, or disabled status._