Marketing Manager
3 weeks ago
The Marketing Manager is responsible for planning and executing traditional and digital marketing activities, with a focus on LiquidCapital and shared marketing services across Motus Mobility Solutions brands and the Motus Corporate brand.
This includes subsidiary brands such as Mx, M-Sure, SAVM, Coin-It, 58Fleet, and the four financial services brands (Hyundai, Kia, Mitsubishi & Renault), as well as supporting Motus International operations in Australia and the UK.
As the Motus Brand Custodian, the Marketing Manager ensures consistent brand representation across channels and markets. They also contribute creative input to enhance Motus facilities and collaborate on strategic marketing efforts as a member of the Motus Marketing Team board.
**Position Overview**:
**Specific Role Responsibilities**:
**Integrated Marketing Strategy & Execution**
- Develop and execute integrated marketing strategies across traditional and digital channels, focusing on below-the-line activities while supporting above-the-line initiatives.
- Coordinate multi-channel campaigns across digital, print, and out-of-home platforms to maximize brand reach and effectiveness.
- Manage digital solutions and white-labelled marketing elements for Motus Mobility Solutions brands.
- Oversee relationships with agencies, ensuring international brand standards, lead generation, and sales targets are met.
**Content Creation & Management**
- Lead high-quality, customer-centric content creation across websites, social media, and traditional media.
- Ensure all visual assets align with brand identity and foster engagement with target audiences.
- Maintain accuracy and consistency across marketing materials and campaigns.
**Website & Platform Management**
- Manage website content, ensuring compliance with regulations and cybersecurity standards.
- Collaborate with agencies and software teams to integrate CRM platforms and manage lead flows.
- Monitor website functionality, lead generation systems, and address technical issues promptly.
- Enhance customer experience across websites and apps.
**Advertising & Campaigns**
- Plan and manage advertising campaigns in collaboration with agencies, using analytics to optimize performance.
- Review and approve social media posts for alignment with brand values and audience sensitivities.
**Design & Video Development**
- Leverage advanced design skills to create impactful marketing materials, including motion graphics and promotional videos.
- Develop and deliver high-quality visual content across platforms, ensuring it resonates with target audiences.
**Data & Performance Monitoring**
- Analyze campaign performance and collaborate with BI teams to enhance data-driven marketing efforts.
**Team & Stakeholder Collaboration**
- Coordinate with internal teams, agencies, and international partners to align campaigns with brand strategies.
- Manage relationships with other Motus Mobility Solutions brands and oversee the digital marketing team.
**Multi-Channel Campaigns & Lead Generation**
- Align campaigns with sales teams to meet lead and sales targets.
**Internal Communication Support**
- Support internal communications by designing materials for events and initiatives.
**Ad Hoc & New Projects**
- Manage PowerPoint presentations, support new product launches, and oversee ad hoc projects.
- Collaborate on cybersecurity awareness campaigns with Motus IT.
**Qualifications and Experience**:
- Relevant bachelor’s degree with an emphasis on digital marketing and design
- 5-7 years of marketing experience, including 3 years at management level
- Proficiency in traditional and digital marketing tools and strategies
- Experience with design software and video production
**Skills and Personal Attributes**:
- Strong project management, analytical, and leadership skills
- Exceptional organizational and communication skills
- Ability to work independently and as part of a team
- High attention to detail and a proactive approach to problem-solving
- Compliance with credit and criminal checks
- Own or reliable transport
- Own and live up to Company values
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