Category Specialist: Pop Culture: Global Fmcg Brand

7 months ago


Cape Town, South Africa Viv Gordon Placements Full time

We have an exciting in-office opportunity for an energetic, Junior-Mid Category Specialist at a renowned global FMCG pop culture brand in Cape Town.

The Brand’s goal is to be known as the thought leader when it comes to all topics Category and Shopper. As Category Specialist, you will play an integral role in building, developing, and maintaining credible, long-term, category lead relationships with the Brand’s retail partners. You will work with the National Account Sales Team to leverage category insights and identify strategic opportunities for the sales team to grow sales and market share, as well as drive total sales growth in this category. In doing so the Category Specialist will need to analyse retail sales and shopper data to uncover actionable insights based on data.

**Responsibilities**:
Category Project Management
- Manage the rollout of category projects in retailers; ensuring a smooth installation rollout to maintenance management post installation to ensure that the unit remains premium in store
- Support Category Manager with sign-off of further category project rollouts into store through strong sales and shopper data analyses supporting reason for rollout
- Category project analyses to track performance of projects utilising Nielsen offtake sales data, Shopper data and internal Cooler door opening data. To be updated monthly and shared with retailers along with their performance scorecard.

In-Store Sales Drivers
- Turn insights into action for the field sales team by identifying key opportunities for the brand and educating the team on how to capitalise on these opportunities
- Training of field sales teams quarterly on importance of category and shopper, key merchandising principles, planograms, and latest category opportunities
- Creation of insights support on category opportunities to help field team execute in trade
- Insights support in the form of a one-pager that helps sell in shelf space allocation of category and Brand, new item listings, disruptive display placements, additionally cooler placements and identified category opportunities.

Category Expertise
- Support category team in managing and planning the annual shopper category Summit; an event in where we invite all our key gas and retail decision makers to give them the competitive edge through understanding the latest shopper and retail trends presented by influential speakers
- Training of retailer’s broader teams on Category management through training days to further position the brand as the category & shopper experts
- Through analysis and the study of multiple data sources, develop an unassailable level of energy category insight
- Utilise and understand Nielsen Offtake data, Household Panel, market demographics, shopper insights, customer point-of-sale and loyalty data used to generate the information for category reviews
- Support Category Manager in regular category reviews, plans and strategies with retail partners
- Provide insights on the Brand’s Category shopper using shopper study data, performance of the category and retailer in comparison to rest of retail using Nielsen Offtake data
- Assortment optimisation & Effective Planogramming through JDA platform
- Merchandising effectiveness
- Current category project success and tracking
- Identify further category growth opportunities to sell into retailers to accelerate growth of category.

**Requirements**:

- University qualification - Bachelor’s Degree
- Minimum 3-5 years’ experience in Category, Insights analyses or Key Account sales in the FMCG industry
- This highly analytical, organised, and self-motivated individual must have the ability to draw insights from multiple complex data sources
- Excellent analytical skills are needed not only to evaluate, but to provide useful, actionable tools that are clear, meaningful, and delivered in a timely manner
- Experience working with syndicated data (Nielsen & IRI), Nielsen Panel (home scan) and shopper metrics
- Customer facing experience a must; travels up to 20% of the time working with retailers
- Familiar with Planogram software, such as JDA - is an asset
- Highly proficient in Microsoft Office, especially Excel and PowerPoint
- In-depth knowledge of the FMCG industry and South African Retail Industry
- Strong project management and planning competencies
- Strong communication and stakeholder management skills are required to express analytics and deliver presentations to various levels in the organisation.

City: Cape Town

Country: South Africa

Level of Expertise: Junior-Mid

Remuneration: Negotiable

Reference Number: #Kim1033

**Viv Gordon**:
MD & Consultant



  • Cape Town, South Africa Viv Gordon Placements Full time

    A leading, global FMCG pop culture brand’s Cape Town HQ has a fantastic in-office opportunity for an analytically minded Junior-Mid Insights Specialist. In this exciting role as Insights Specialist, you will be responsible for supporting the business with the creation, running and maintenance of annual, quarterly, and monthly reports. You will also be...


  • Cape Town, South Africa Viv Gordon Placements Full time

    We have a tremendous job opportunity for a junior Point of Sale Specialist to join the bright, young team at a global FMCG pop culture brand’s Cape Town HQ. This fantastic role drives the Brand’s visibility in store. As POS Specialist, you will be responsible for the planning, ordering, placement, maintenance, and warehousing of all Off Premise Point of...


  • Cape Town, South Africa Viv Gordon Placements Full time

    We have an ace opportunity for a first-rate, Mid-weight Brand Specialist to join the in-house Marketing team at a funky global youth culture FMCG Brand’s Cape Town HQ. The Brand Specialist works closely with the Head of Brand Marketing on understanding and gathering consumer insights and market research, specifically what drives top-of-mind awareness,...


  • Cape Town, South Africa Viv Gordon Placements Full time

    We have an ace opportunity for a first-rate, Mid-weight Brand Specialist to join the in-house Marketing team at a funky global youth culture FMCG Brand’s Cape Town HQ. The Brand Specialist works closely with the Head of Brand Marketing on understanding and gathering consumer insights and market research, specifically what drives top-of-mind awareness,...


  • Cape Town, South Africa Kenvue Full time

    Description Kenvue is currently recruiting for: **Junior Category Shopper Manager** This position reports into the Category Shopper Manager: Self Care & Skin Health and is based in Cape Town, South Africa. **Who We Are** At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the...

  • Buyer - Fmcg

    23 hours ago


    Cape Town, South Africa Global Talent Solutions Full time

    Leading FMCG company is looking for an experienced Buyer to join their team The following are essential requirements: - Minimum matric or equivalent qualification - Relevant tertiary education would be an advantage - Min 5 years’ buying experience within FMCG or the above-mentioned categories - Sourcing and purchasing locally and overseas - Experience...


  • Cape Town, South Africa Service Solutions Staffing Full time

    International Retailer with HO in Town is seeking to employ a Senior Shopper and Category Manager to join their busy and ever growing team The vision for the Category & Shopper Marketing Team is to be a trusted team of Shopper & Category experts in FMCG that is central to providing strategic and short-term solutions to deliver Category growth, internally...


  • Cape Town, South Africa Service Solutions Staffing Full time

    Lead shopper insight and category insights, leading key initiatives from project development, management to completion - Leadership for Category Vision and Drivers that enables customer teams to persuade key retail partners of the category strategy - Create and deliver short and long term shopper insight initiatives, as prioritized by the management team, to...


  • Cape Town, South Africa takealot.com Full time

    We are a young, dynamic, hyper growth company looking for smart, creative, hard-working people with integrity to join us. We offer a market related, Total Remuneration Package which allows full flexibility according to your needs, a great work environment and a promise that you won't be bored as long as you are prepared for a challenge and want to build...

  • Category Manager

    7 months ago


    Cape Town, South Africa JSM Business Services Full time

    This is achieved through market analysis, commercial actions and related vendor negotiations. The role requires the processing all enquiries from sourcing through to delivery and invoicing and follow up on all potential business activity in our territories to grow this category within company it’s affiliated partners. **Responsibilities**: - Analyzing...


  • Cape Town, South Africa AVI Limited Full time

    **Indigo Brands**, based in Cape Town, is a subsidiary of AVI Limited (AVI). Indigo Brands has been a manufacturer and distributor of global brands Yardley and Lenthéric since 1995 and is a leader in personal care and beauty products, including female and male perfumed body spays, roll-on deodorants, body care, face care, colour cosmetics and liquid...

  • Category Specialist

    7 days ago


    Cape Town, South Africa Red Bull Full time

    University - Bachelor’s Degree - Fluent in English - Permanent, Full-time Our goal is to be known as the thought leader when it comes to all topics Category and Shopper. The Category Specialist will play an integral role in building, developing and maintaining credible, long-term relationships with Red Bull’s retail partners. The Category specialist...


  • Cape Town, Western Cape, South Africa Armstrong Appointments Full time

    Job Title: Global Brand Development ManagerCompany Overview: Armstrong Appointments is a leading recruitment agency providing top talent to the FMCG industry.Estimated Salary: £60,000 - £80,000 per annum.Job Description:Key Responsibilities:Drive brand volume and value growth in line with the portfolio plan by developing and executing effective brand...

  • C&c Category Manager

    7 months ago


    Cape Town, South Africa Recruitment Matters (Pty) Ltd Full time

    Our client is looking for a C&C Category Manager to join their team. **Responsibilities**: - To build and follow-up the Category strategy in all consumer channels (FMCG, DIY, Stationery, Digital/Websites). - To define the Margin level and Retail Price positioning of the Category. - To participate in the NPD roadmap in collaboration with R&D, other SU’s...


  • Cape Town, South Africa adidas Full time

    **Purpose & Overall Relevance for the Organisation**: - The purpose of the Category Management team is to develop product ranges by category to best meet the needs of the local consumers, profitably. For this role specifically: - Deliver a globally aligned and locally relevant product range for EMS, focused on delivering the company sales growth...

  • Category Manager

    7 months ago


    Cape Town, South Africa Clicks Group Limited Full time

    **Listing reference**: click_015196**Listing status**: Online- **Position summary** **Industry**:Wholesale & Retail Trade - **Job category**:Other: FMCG, Retail, Wholesale and Supply Chain**Location**:Cape Town - **Contract**:Permanent**Remuneration**:Market Related - **EE position**:Yes**Introduction**Job description** **Job Purpose**: - To develop and...


  • Cape Town, South Africa HR Ingenuity Full time

    As global leader in the premium chocolate sector, is looking for a Shopper and Category Manager **Position Purpose** The vision for the Category & Shopper Marketing Team is to be a trusted team of Shopper & Category experts in confectionery that is central to providing strategic and short-term solutions to deliver Category growth, internally and...


  • Cape Town, South Africa Adidas Full time

    Purpose & Overall Relevance for the Organization: - To ensure positive development of adidas brand image through a diverse Brand Partner portfolio across EM of individual athletes, influencers, clubs and associations supporting brand and category objectives. To drive best in class activation of our EM Brand Partner portfolio.- Key Responsibilities: - Manage...

  • Category Manager

    23 hours ago


    Cape Town, South Africa On the Dot Full time

    On the Dot, a subsidiary of Media24, currently requires the services of a Category Manager. We seek to appoint a dynamic and energetic individual to assume responsibility as a **Category Manager**, reporting to the Supply Chain Manager. The two positions will be based in our offices in Johannesburg and Cape Town respectively. **Main Purpose of the...


  • Cape Town, Western Cape, South Africa Time Personnel Full time

    At Time Personnel, we are seeking an experienced FMCG Marketing Specialist to join our team in a dynamic and challenging role. The ideal candidate will have a proven track record in marketing analysis, brand building, and media planning.The successful candidate will be responsible for managing relationships between three divisions dealing with external...