C&c Category Manager
6 months ago
Our client is looking for a C&C Category Manager to join their team.
**Responsibilities**:
- To build and follow-up the Category strategy in all consumer channels (FMCG, DIY, Stationery, Digital/Websites).
- To define the Margin level and Retail Price positioning of the Category.
- To participate in the NPD roadmap in collaboration with R&D, other SU’s and regions/countries.
- Global product management, development and maintenance within the Category for the Consumer channels.
- Design and re-design packaging layouts for Consumer products.
- Global Innovation roll-out management.
- Aligning best POS practices with Global Consumer market.
- Support new Market development.
- To ensure the Margin level and Retail Price positioning of the Category is aligned with company expectations.
- Category / Channel strategy:
- Contribute to the 5 year strategic plan, in line with annual global roadmaps, in collaboration with regions/countries.
- Follow-up the annual roadmap with regions/countries.
- Measure KPI’s and track the progress in the regions.
- Visit the regions/countries to stay up to date with market development.
- Visit trade shows.
- Category management:
- Monitor GP/MVC targets and define corrective action plans when needed.
- Participate in pricing alignment within Global accounts, channels and markets.
- Analyse competition, our performance and our product offer, and make adaptations in order to ensure a winning category offer.
- Follow up with the regions on the category performance and collaborate on initiatives to support the agreed roadmap.
- Help the region in shelf planning and share global best POS execution practices.
- Ensure Brand and Packaging consistency within the Category.
- Product development:
- Manage the NPD process, be involved in the R&D process validation for the category/channel projects.
- Feed the NPD process with news, ideas and ensure a well filled pipeline.
- Build R&D or Purchasing programs in collaboration with other SU’s in order to optimize the cost and product offering with the Category.
- Together with Purchasing, R&D develop new concepts with external suppliers.
- Packaging / Layout design:
- Update the designs within the category, to ensure distinctiveness and competitive advantage.
- Approval of local packaging designs within the category, ensuring a global layout, branding and product name consistency.
- portfolio with new and innovative packaging formats; assess industry trends and identify relevant suppliers.
- Conduct consumer tests to ensure market acceptance.
- Trade support:
- Monitor RSP’s and define corrective action plans when needed.
- Analyse competition, our performance and our product offer, and make adaptations in order to ensure we win.
**Key Skills**:
- Ability to think on Strategic level.
- Good communicator.
- Team player.
- High degree of fluency in English.
- Demonstrated experience in scoping and conducting quantitative and qualitative market studies.
- Comfortable with figures and analysis, in particular for market data like GFK.
- Detail-oriented with an ability to creatively and clearly present market trends and research findings in written, graphical and verbal formats.
- Awareness of key trends, customers, competitors in DIY/Consumer and adjacent markets (Construction, Retail etc.).
- Self-starter able to flourish in a fast-paced and flexible environment.
- Good interpersonal skills and an ability to identify sources of market intelligence from both internal and external networks insights.
**Qualifications**:
- Minimum primary degree in Marketing, Business administration or a related field (advanced degree such as MBA, Masters preferred).
**Job Types**: Full-time, Permanent
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