Category Marketing Manager: Fmcg

5 months ago

Cape Town, South Africa takealot.com Full time

We are a young, dynamic, hyper growth company looking for smart, creative, hard-working people with integrity to join us. We offer a market related, Total Remuneration Package which allows full flexibility according to your needs, a great work environment and a promise that you won't be bored as long as you are prepared for a challenge and want to build something great.

**This position reports to the **Head of Category Marketing & Partnerships**.**

**Your responsibilities will include**:

- Develop and implement effective marketing strategies for a the Beauty category to drive customer engagement, adoption, brand awareness, GMV and market share growth objectives
- Conduct market research and analysis to identify customer needs, preferences, and trends within the category, and use this information to develop targeted marketing campaigns and initiatives.
- Collaborate with cross-functional teams, including Retail & Marketplace, Advertising, and Marketing, production and design, to ensure alignment of marketing strategies with business objectives and campaign calendar / roadmap.
- Create and manage marketing budgets for the category, allocating resources effectively to maximize return on investment.
- Create and own the category, supplier and brand marketing plans and marketing calendar.
- Plan and execute integrated marketing campaigns across various channels, including paid / performance, social media, CRM marketing, events, and brand & comms, ATL to reach the target audience and achieve growth objectives
- Monitor and analyze marketing campaign performance, using data-driven insights to optimize strategies, improve conversion rates, and drive continuous improvement.
- Develop and maintain strong relationships with external stakeholders, such as suppliers, industry partners, and influencers, to enhance brand positioning and expand market reach.
- Build relationships with suppliers, sellers and partners to identify strong co-branding opportunities, and craft value exchange / co-op marketing agreements with these partners. In addition, you will be required to drive commercial opportunities with suppliers through the crafting of proposals, timeous execution of campaigns and post campaign reporting.
- Stay up-to-date with and share industry trends, competitor activities, and emerging marketing techniques, and make recommendations for adapting strategies to maintain a competitive edge.
- Collaborate with the marketing team to foster a high-performing and collaborative work environment to achieve category marketing objectives
- Collaborate with the Advertising team to develop effective campaigns, materials, and promotions that align with marketing strategies and support growth, GMV and Advertising revenue goals.
- Operational and Management reporting weekly and monthly

**Attributes required**:

- FMCG category knowledge essential
- Demonstrable negotiation skills
- Strong knowledge of marketing principles, techniques, and best practices, with a demonstrated track record of successful marketing campaigns and initiatives.
- Excellent analytical skills and ability to translate data into actionable insights to drive marketing strategy and decision-making.
- Strong project management skills, with the ability to effectively prioritize and manage multiple projects in a fast-paced environment.
- Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and build relationships with internal and external stakeholders.
- Creative thinking and problem-solving abilities, with a keen eye for detail and a strong sense of aesthetics.
- Demonstrated leadership skills and experience in managing a team, including the ability to provide guidance, feedback, and support to team members.
- Flexibility and adaptability to navigate ambiguity and thrive in a dynamic, evolving industry.

**Qualifications and Experience**:

- Bachelor's degree or equivalent qualification in business, marketing or communication
- A minimum of 8-10 years marketing & retail experience
- Experience working across marketing channels - Digital, ATL, Partnerships, Commercial - with demonstrable results
- Beauty category knowledge essential
- Retail or e-commerce marketing experience beneficial
- Demonstrable negotiation skills
- Experience in developing and managing annual marketing budgets
- Proven experience in category marketing, brand management, or product marketing, preferably within a similar industry or product category.
- Strong knowledge of marketing principles, techniques, and best practices, with a demonstrated track record of successful marketing campaigns and initiatives.
- Excellent analytical skills and ability to translate data into actionable insights to drive marketing strategy and decision-making.
- Strong project management skills, with the ability to effectively prioritize and manage multiple projects in a fast-paced environment.
- Exceptional communication and interpersonal

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