Technical Marketing Specialist

2 weeks ago

Bellville, South Africa Momentum Metropolitan Holdings Full time

Introduction

Metropolitan is one of the oldest financial services brands in South Africa. With a 116 year legacy of serving the communities in which it operates, Metropolitan represents true empowerment in serving Africa's people through affordable financial solutions that create financial growth and security.

Role Purpose

Develop tools, modules and communication to promote, support and enhance the Client Value Proposition. People in this role work as part of the solution design team. They bridge the gap between external above-the-line marketing, and the solution design and internal communication sides of the business. They work with a cross-functional team to ensure that the solutions are successful in a wide variety of financial adviser and client engagements that include print (paper), web-based and other electronic media. Their strategy is the development of sales and marketing material that resonate with clients and promote our solutions across sales channels.

**Requirements**:

- Matric/Grade 12
- Three year degree or marketing related diploma
- Computer skills: Word, Excel, PowerPoint
- 3 - 5 years working experience in the Life Insurance and/or Financial Services industry
- 2 - 3 Years’ experience in marketing communications and translating technical information into client friendly communication.

Duties & Responsibilities
- Collaborate with teams to identify trends, opportunities, threats and environmental influences which impact on target segments.
- Collaborate with teams to monitor and analyse competitor marketing activities to ensure that the planned marketing communication and activities are well positioned and relevant.
- Collaborate on client journey and solution design through client insights gathering and the analysis thereof.
- Collaborate and co-create the technical marketing content that describes the solutions’ ability to address client needs. This content should ensure all sales channels understand the solution and can clearly communicate the message.
- Clearly and accurately explain the solution, its unique selling proposition, the more advanced features, and how to use and implement them through the supporting collateral.
- Monitor and analyse client experience, distribution experience and sales volumes to make recommendations that will enhance the sales process and close gaps in solution understanding.
- Give input into solutions design, marketing campaigns, and advertising across Metropolitan to monitor consistency in all client-facing communication.
- Collaborate with the training, marketing and channel support teams and provide relevant information/content to help them create quality content to ensure correct knowledge transfer to clients and sales channels.
- Develop support material for launches of modules and solutions, co-create incentive campaigns, and participate in road shows to promote the solution across sales channels.
- Co-ordinate and monitor content deliverables from end to end to ensure successful delivery of marketing material

Competencies
- Business Acumen
- Client/ Stakeholder Commitment
- Drive for Results
- Leads Change and Innovation
- Collaboration
- Self-Awareness and Insight
- Diversity and Inclusiveness

Policy

We are committed to Employment Equity, diversity and inclusion when recruiting internally and externally. All appointments are made in alignment to our Employment Equity goals and we encourage people with disabilities to apply.

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