Digital Marketing Specialist

2 months ago


Pretoria, South Africa Rad Resources Full time
Minimum education (essential):
BCom Marketing Management or related Commerce degree
Minimum education (desirable):
Postgraduate Degree or Diploma in Marketing Management or related
Course / Certificate in digital marketing
Minimum applicable experience (years):
5 years

Required nature of experience:
  • Business to Consumer marketing.
  • Experience in international markets.
  • Creating, monitoring & optimizing various digital campaigns on various platforms such as Facebook, Google, YouTube, e-commerce platforms, 3rd party remarketing platforms, etc.
  • Reporting and navigating GA4.
  • Analyzing and reporting on campaign data.
  • Set up and testing of goals and conversion tracking.
Skills and Knowledge (essential):
  • Digital platforms (i.e. Google Ads, Facebook, YouTube, e-commerce platforms, 3rd party remarketing platforms, etc).
  • GA4.
  • Thorough understanding of conversion tracking systems.
  • Digital target markets / audiences and campaign KPIs
  • Predict campaign performance, based on previous experience.
  • Proficient in Microsoft Suite or Google Suite.
  • Excellent analytical and cross-functional communication skills
  • TV Streaming (desirable)
  • Google Tag Manager (desirable)
  • Experience in Marketing Cloud intelligence / Marketing automation (desirable)


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