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Digital Marketing Specialist

3 months ago

Pretoria, South Africa Boardroom Appointments Full time

Minimum Requirements:

  • Matric (Grade 12)
  • BCom Marketing Management or related Commerce degree
  • Postgraduate Degree or Diploma in Marketing Management or Related.
    Courses/certification in digital marketing and SEO

Responsibilities:

  • Direct Digital Campaign Management 40%
  • Lead the management of digital marketing campaigns across platforms such as Google Ads, LinkedIn Business Manager, Facebook Ads Manager, 3rd-party programmatic platform and automated email campaigns
  • Manage agency relationships and performance
  • Work with the Marketing Lead to manage the creative and copy briefing process for all digital campaigns to ensure timely updates to creatives, alignment with brand positioning a seamless approval and implementation of digital campaigns in support of the B2B divisions commercial objectives. 
  • This includes: Getting ad copy approved by Legal, the Marketing
  • Lead and Exco, and getting campaigns approved by the Marketing Lead and Exco
  • Conduct digital campaign audits and account analysis to gather insights and make recommendations for new campaign, audience or ad ideas that will improve campaign performance (particularly in the following areas: ensuring lead quality/relevance, and reducing cost-per-lead (CPL) and cost-per-acquisition (CPA))
  • Implement ongoing campaign, creative and audience refinements and optimizations
  • Assist with reporting and budgeting requirements for 3rd-party digital campaign service providers
  • Search Engine Optimization (SEO) 30%
  • Work with the Marketing Lead to implement and drive the B2B SEO strategy, in the following areas:
  • On-page SEO: Optimize elements on the website (eg. content, HTML code, metadata) to improve our rankings and attract more relevant traffic to the website
  • Off-page SEO: Leverage and optimize elements outside of the website to improve our rankings (eg. backlink building, social media promotion, 3rd-party digital campaigns)
  • Technical SEO: Make our website more accessible and user-friendly for search engines and website visitors (eg. improved site load speed, implementing schema markup, ensuring robot.txt files are properly configured, etc.)
  • Collaborate with the B2B Development team to ensure monthly improvement in Domain Authority Score on SEMRush, and website health scores on Search Console
  • Data Tracking & Reporting 10%
  • Build a digital marketing platform performance report and work with th
  • BI team to automate and optimize the report monthly
  • Assist with end-to-end analytics tracking, monitoring and improvement across platforms
  • Collaborate with cross-functional teams to ensure accurate conversion tracking
  • Track and optimize campaigns monthly to improve performance
  • Compile Social Media reports on a monthly basis and provide inputs for improvement
  • Strategic Management Support 10%
  • Work with the Marketing Lead to develop and implement digital marketing strategies that leverage insights from our campaigns, market and competitor analysis, to help achieve commercial objectives
  • Create a comprehensive competitor analysis on a quarterly basis, to ensure we remain relevant and capture competitor activity during key promotional periods
  • Contribute to strategic business projects as required
  • Consistently explore new possibilities to expand our digital reach and support with driving sales opportunities
  • Digital Marketing Administration 5%
  • Assist with overall digital marketing administration
  • Ensure all Marketing folders are kept up to date and that all files are saved in the relevant folders
  • Assist with management of all digital campaigns and accounts
    QMS 5%
  • Ensure that QMS guidelines are adhered to
  • Ensure that all supporting documents are kept to date
  • Ensure that all processes are kept relevant