Digital Marketing Specialist

7 months ago

Pretoria, South Africa Smart Accounting & Finance Services Full time

**About Us**:
Smart Accounting is a reputable accounting firm with extensive experience in the field of accounting and financial services. Based in the UK, we are dedicated to providing our clients with reliable financial solutions and high-quality accounting services. We are committed to continuous personal and professional development.

**The Opportunity**:

- We have an opportunity for an experienced Digital Marketing Specialist to join our Marketing team.
- The Digital Marketing Specialist is responsible for the implementation, execution and optimisation of the digital marketing strategy and digital marketing campaigns. The incumbent will have a strong grasp of current digital marketing and social media tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

**Location**:

- Remote: (Must be familiar with the UK landscape)

**DUTIES**

**Marketing**:

- Conceptualise and implement the Smart Accounting digital and communication plan and appropriate marketing strategies in the most cost-effective way ensuring brilliant standards, effective strategic positioning, and breakthrough creativity that delivers results and drives brand equity.
- Research and seek innovative digital opportunities and development of tactical marketing activities and digital campaigns.
- Drive the planning, direction, coordination, and roll-out of professional and relevant collateral for different market segments and campaigns.
- Segment audiences and understand customer buying behaviours and profiles.
- Guide content marketing strategy and support the creation of innovative media content partnerships to amplify reach and drive customer engagement.
- Work with the Brand Marketing team to create aligned customer communications across all channels.
- Stay current with all technical and content advances in Facebook, Google, Linkedin and other online marketing channels to bring thought leadership and innovative developments to our product and marketing growth strategy.
- Implement and execute digital marketing campaigns.
- Support relevant media planning and buying.
- Coordinate and brief agencies/suppliers.

**Social media**:

- Create and manage the content calendar for all social media channels.
- Plan, maintain, and execute the digital marketing and social media strategy and calendar (monthly, quarterly, and yearly).
- Develop creative briefs and review creative treatments for all social and digital channels.
- Execute and manage paid social campaigns, which include managing Facebook, Twitter, LinkedIn, Instagram, YouTube, and TikTok as well as all other digital media ad campaigns.
- Formulate and manage monthly content strategy and social calendars across all platforms for all countries.
- Manage experimentation across channels and inform landing pages and creative development.

**Advertising**:

- Set up and manage Facebook and Google advertising campaigns, including audience targeting, budget allocation, and performance monitoring.
- Monitor and analyze the performance of digital marketing and advertising campaigns and make data-driven recommendations for optimization.

**Web**:

- Work with the web development team to implement and maintain company websites to ensure content and visuals are current and constantly updated.
- Plan, prepare and implement digital campaign briefs for the design team and liaise with the web development team to ensure campaigns are rolled out, optimised, and performing well.

**Reporting and Analysis**:

- Measure and report the performance of all digital marketing campaigns, and assess against goals (monthly).
- Generate weekly and monthly reporting for all key metrics, KPIs, and learnings.
- Optimise, monitor, and report on campaigns and content as necessary and provide tactical solutions.

**What we offer**:

- Competitive salary plus performance incentives
- Opportunity to work with a mission-driven team.
- Flexibility to work remotely.
- Work on high-impact projects that align with your personal values.
- Paid vacation
- The monthly salary for a full-time position (Monday to Friday from 9:00 AM to 5:30 PM) will be between R20K - R30K. For the part-time position, the salary will be prorated based on the days worked. You will be paid as "self-employed". It is your responsibility to pay the necessary taxes and ensure compliance with all applicable tax and legal requirements in South Africa.

**Experience & Skills Required**
- Minimum of 5 years experience in Digital Marketing.
- You have excellent English communication skills, both verbal and written.
- Proven success working across Linkedin, Facebook, Instagram, and TikTok's marketing platforms.
- Proven success working in the digital media landscape and exposure to the likes of YouTube and Google.
- Excellent working knowledge of web analytics tools (Zoho and Google Analytics) and the ability to analyse data from multiple sources.
- Be up-to-date with the latest trends and best practices in online

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