CRM and Direct Marketing Manager

2 months ago


Cape Town, South Africa Merand Corbett & Associates Full time
Key responsibilities:
  • Crafting customer journey maps for direct marketing campaigns across all channels.
  • Utilizing advanced segmentation techniques to drive customer growth strategies.
  • Collaborating with creative teams to personalize customer experiences based on targeted data.
  • Implementing rigorous quality assurance measures across all marketing initiatives.
  • Managing the direct marketing calendar to optimize engagement and minimize opt-outs.
  • Coordinating closely with business stakeholders to integrate customer communications into brand campaigns.
  • Overseeing the setup and analysis of customer surveys to refine our marketing strategies.
  • Reporting on campaign objectives to ensure alignment with strategic goals.
  • Guiding stakeholders on best practices to enhance customer engagement and behaviour understanding.
  • Developing comprehensive documentation and roadmaps for direct marketing processes, A/B testing, and promotions.
  • Maximizing sales through trigger campaigns throughout the customer lifecycle.
  • Conducting A/B tests to optimize campaign effectiveness and drive conversions.
  • Ensuring all campaigns adhere to best practices and legal compliance.
  • Identifying opportunities to expand our direct marketing reach and customer lists.
Requirements:
  • Degree or equivalent in Marketing or a related field.
  • Minimum 4 years of experience in CRM, preferably within an online transactional environment.
  • Proven track record in developing customer lifecycle programs and complex segmentation strategies.
  • Familiarity with CRM tools, content management systems, and MS Office/G-Suite.
  • Strong grasp of data management principles and governance.
  • Exceptional interpersonal skills with a collaborative mindset.
  • Detail-oriented with the ability to understand organizational objectives.
  • Ability to adapt quickly to changing priorities and market conditions.
If you're ready to drive meaningful customer interactions and shape the future of our clients direct marketing efforts, apply now

*ONLY SHORTLISTED CANDIDATES WILL BE CONTACTED*


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