Direct Marketing Manager

6 months ago

Cape Town, South Africa Lula Full time

**WHAT WE DO**

We're Lula. We build innovative fintech products to help SMEs make cash flow. From instant access to funding to all-in-one business banking accounts and cutting-edge financial analysis tools, we're on it

Our purpose is to help SMEs manage their business better, faster, simpler, Lula, so they can spend more time doing what they love.

Speaking of love, we're looking for Lulas who love to make a difference to join our team and change the game.

**WHY WE DO IT**

We care about our family, our work, our community, our country.

We're passionate about EMPOWERING EVERY SME TO SUCCEED.

And to do it, we're BUILDING THE NEXT GENERATION OF FINTECH PRODUCTS TO HELP SMES MAKE CASH FLOW.

Why? Because the more businesses that succeed, the more jobs, money, and opportunities for all South Africans - including Y.O.U.

So get curious.

Rise to the challenge.

Don't settle for average.

Shoot for amazing.

We're here to change the game, the norm, the world,

Because when we change something for the better, we change ourselves too.

You are.

We are.

Lula

**OUR VALUES**

**Collaborative**:

- _we're a clan and work together as a team, always towards a common goal_

**Committed** - _we're accountable and follow through no matter the challenge_

**Curious** - _we look for better ways to do things and make a positive difference_

**Connected** - _we stay close to, learn from and look to understand each other and our customers_

**Compassionate** - _we go out of our way to care about our colleagues, our customers and our community_

**OVERALL PURPOSE**

We are looking for a skilled and highly motivated Direct Marketing Manager who will be responsible for the strategy, direction, and performance of Lula's direct marketing channels, whilst effectively managing the relevant channel specialists helping to achieve this performance. You will report to the Head of Growth Marketing.

As the Direct Marketing Manager, you will effectively collaborate with key stakeholders to develop a direct marketing strategy that aligns with the broader marketing strategy, is innovative, will drive the growth and retention targets required for the function, follows best industry and security practices, is bought into by the broader team, and contains a plan of action that is executed on timeously by your team. The work that you produce will encourage SME business owners to open an account and become avid users of our first-of-its-kind, all-in-one, business banking and financing platform. As such, you will be responsible for achieving both the banking and funding performance mandates within your allocated budget.

Your approach will hold our customers and data top of mind. You will leverage qualitative and quantitative data to guide audience segmentation, content creation, and an appropriate channel/medium mix that drives optimal engagement and conversion results. You will report on your function's performance both proactively and retrospectively; sharing insights from past learnings and actions to drive future optimisations. You will weave experimentation (A/B, multivariate) and optimisation into your regular processes to ensure continuous learning across the function from both a performance and operational perspective. You will be responsible for sharing regular performance updates and insights with your lead (Head of Growth Marketing) as they pertain to your mandate, as well as with other key stakeholders across the business when required.

This role requires a strong understanding of CRM and direct marketing best practices. You must demonstrate your ability to collaborate with and influence diverse teams across the business (Product, Tech, Sales, etc.) to identify and exploit growth opportunities, and you must demonstrate your ability to operate in a high-pressure, ever-changing, often-ambiguous environment with confidence. Your excellent interpersonal and communication skills combined with your previous experience of leading teams will help you and your team succeed in achieving your mandates.

**THE SKILLS AND EXPERIENCE WE'RE LOOKING FOR**
- Matric/Grade 12 achieved
- Degree / Diploma or related qualification in Digital / Direct Marketing required.
- At least 4 years of experience using advanced CRM/direct marketing platforms (e.g. Zendesk, Braze, HubSpot, Airship) and analytics tools (e.g. Mixpanel, Segment, etc)
- At least 1 year of leadership experience managing a team/teams in a similar role
- Financial Services/Fintech industry and B2B experience (advantageous)
- Proven experience in developing and executing direct marketing strategies that span acquisition to retention, consider multiple offerings/products, and rely on multiple channels
- Track record of driving business growth and retention through direct marketing activity
- Experienced in developing and managing testing and experimentation plans
- Strong knowledge of direct marketing best practices and industry and security standards
- Advanced reporting and analysis

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