![The Estée Lauder Companies](https://media.trabajo.org/img/noimg.jpg)
CRM / Direct Marketing Lead
2 months ago
**Mission**
- Partners with brands, eCommerce and DCM teams both locally and regionally to define, implement and execute the CRM brand consumer journey (including loyalty programs where applicable), establish key KPIs to measure success, drive best-in-class analysis and sharing across all brands
**Key Roles and Responsibilities**
**Defines CRM roadmap to support brand equity and growth**
- Partners with brands, and DCM teams to define the consumer journey (triggers definition, marketing pressure, relational program, loyalty program, ) and establishes key KPIs to measure success and drive best-in-class analysis
- Supports the development, increase, refinement (data quality) of the brand consumer database, as well as improving the repeat / retention levels for all brands
- Analyzes omnichannel performance to drive business strategy, profitability and future campaign investment
- Gathers and analyzes complex datasets across various platforms to provide key insights on consumer preference, define optimal consumer segments, campaign performance and market competition
- Is the key interface between the affiliate brand teams and the regional CRM / CI team to implement Global / Regional CRM / CI strategy in the affiliate
- Advises commercial team to negotiate sharing of CRM data and insights with retailers
**Defines metrics to assess success of campaign initiatives across consumer touchpoints**
- Executes new analytics practices that augment consumer behaviour knowledge and improve CRM/media targeting ROI
- Provides ongoing digital data analysis on consumer behaviour and engagement through quantitative and qualitative analytical tools
- Measures and tracks new opt-ins, repeat and retention KPI's, consumer life time values for all brands
- Supports presentation of CRM key findings, insights and recommendations to Consumer Marketing partners and brand leadership
**Implements CRM tools and techniques in the affiliate**
- Partners with regional CRM team deploy new CRM tools, with a specific focus on Braze and CDP
- Trains local teams (brands, DCM) on CRM tools and techniques and ensures usage
- Own power user portfolio for Braze, and drive correct planning and implementation of all Direct Marketing campaigns in close partnership with eCommerce team, and Consumer Marketing Managers.
**Qualifications** Education and Experience**
- Relevant University Degree
- 3-5 years in a CRM/Campaign Management role
- Prior experience in driving and managing CRM strategy and implementation in B2C
- Position can be either Hybrid if based in Gauteng, or fully remote if located in Cape Town. If the latter, employee will be expected to travel to Head Office at various intervals to meet and engage with internal stakeholders.
- Highly analytical - analyzes & utilizes facts effectively for presentation to decision makers. Must be comfortable with analysis to drive decision making.
- Significant digital marketing experience, including previous experience in analysis and continuous improvements of performance marketing, including e-commerce
- Proven experience in effectively implementing customer centric performance models, including set-up, reporting and modelling.
- In-depth understanding of all Direct Marketing principles and methods, including Ops planning and reporting requirements.
- Prior experience with Audience led - Trigger Based Marketing.
- Proven experience in Managing and establishing Loyalty programs
- Proven experience and certification in Google Suite of products, incl. GA360
- Proven experience in CRM BI audience segmentation and reporting across platforms
- Successful track record of working in a cross-collaborative way - able to develop relationships with all stakeholders.
- Great project management, organizational and analytical skills
- Must be an effective communicator who is self-motivated and able to inspire confidence and respect, motivating both direct and indirect reporting employees via a coaching and development mentality and focus.
- Has the ability to think strategically but also has an eye for the detail.
- Ability to challenge the status quo and has the experience and characteristics to respond quickly to the changing environment.
- Able to effectively build and proactively leverage internal and external networks.
- Must exhibit the highest personal and professional ethics.
**Job**: Online / E-Commerce
**Primary Location**: Europe, Middle East, Africa-ZA-GP-Johannesburg
**Job Type**: Standard
**Schedule**: Full-time
**Shift**: 1st (Day) Shift
**Job Number**: 239050
-
CRM and Direct Marketing Manager
2 months ago
Cape Town, South Africa Adzuna ZA B C2 Full timeKey responsibilities:Crafting customer journey maps for direct marketing campaigns across all channels.Utilizing advanced segmentation techniques to drive customer growth strategies.Collaborating with creative teams to personalize customer experiences based on targeted data.Implementing rigorous quality assurance measures across all marketing...
-
CRM and Direct Marketing Manager
2 months ago
Cape Town, South Africa Merand Corbett & Associates Full timeKey responsibilities:Crafting customer journey maps for direct marketing campaigns across all channels.Utilizing advanced segmentation techniques to drive customer growth strategies.Collaborating with creative teams to personalize customer experiences based on targeted data.Implementing rigorous quality assurance measures across all marketing...
-
CRM and Direct Marketing Manager
2 months ago
Cape Town, South Africa Merand Corbett & Associates Full timeKey responsibilities: Crafting customer journey maps for direct marketing campaigns across all channels. Utilizing advanced segmentation techniques to drive customer growth strategies. Collaborating with creative teams to personalize customer experiences based on targeted data. Implementing rigorous quality assurance measures across all marketing...
-
CRM/direct Marketing Campaign Specialist: Retail
2 months ago
Cape Town, South Africa Viv Gordon Placements Full timeWe have a terrific opportunity for a junior to mid-weight CRM/Direct Marketing Campaign Specialist to join the team at a leading retailer based in Cape Town’s northern suburbs. The CRM/Direct Marketing Campaign Specialist is responsible for driving the implementation of the Direct Marketing portfolios. The role is responsible for the integration of...
-
Sales, Marketing
4 months ago
Cape Town, South Africa Aluvent Full timeAluvent, a Glass and Aluminium manufacturing company is looking to hire an experienced Sales, Marketing & CRM supervisor in Cape Town. To qualify for this position you will need the following experience: **Marketing**: - Understand strategy - Input on action plans/marketing plans - Ensure execution - Marketing research - Understand marketing mediums -...
-
Sales, Marketing
4 months ago
Cape Town, South Africa Aluvent Full timeAluvent, a Glass and Aluminium manufacturing company is looking to hire an experienced Sales, Marketing & CRM supervisor in Cape Town. To qualify for this position you will need the following experience: **Marketing**: - Understand strategy - Input on action plans/marketing plans - Ensure execution - Marketing research - Understand marketing mediums -...
-
Direct Marketing Manager
2 months ago
Cape Town, South Africa Lula Full time**WHAT WE DO** We're Lula. We build innovative fintech products to help SMEs make cash flow. From instant access to funding to all-in-one business banking accounts and cutting-edge financial analysis tools, we're on it! Our purpose is to help SMEs manage their business better, faster, simpler, Lula, so they can spend more time doing what they...
-
Marketing and CRM Administrator
2 months ago
Cape Town, South Africa Effer Ventures Full time**Job Title** Marketing & CRM Administrator - **Location**_ Gardens, Cape Town - **Work Setup**_ Flexible, office “more often than not” 3-4 days in-office **R*_**eporting to*_ Marketing Manager - **Job description**_ We are building a multi-brand business, covering both finance and recruitment in the UK. We have offices in London, Surrey, and...
-
CRM Manager
3 months ago
Cape Town, South Africa British American Tobacco Full time**BAT is evolving at pace - truly like no other organisation.** **To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!** **BAT SOUTH AFRICA** **IS LOOKING FOR A CRM MANAGER TO JOIN OUR TEAM IN CAPE TOWN** **SENIORITY LEVEL**:Management **FUNCTION**:...
-
CRM Associate
2 months ago
Cape Town, South Africa takealot.com Full timeWe're a young, dynamic, hyper growth company looking for smart, creative, hard-working people with integrity to join us. We offer a market related, Total Remuneration Package which allows full flexibility according to your needs, a great work environment and a promise that you won't be bored as long as you are prepared for a challenge and want to build...
-
CRM Manager
2 months ago
Cape Town, South Africa takealot.com Full timetakealot.com, a leading South African online retailer, is looking for a highly talented CRM Manager to join our team in Cape Town. In this role, you will be responsible for the design and execution of Takealot’s customer lifecycle strategy & Takealot’s subscription service . We are a young, dynamic, hyper-growth company looking for smart, creative,...
-
Marketing Manager for a Thriving Lead Gen Agency
3 months ago
Cape Town, South Africa Home Service Direct Full time**About Home Service Direct**: Home Service Direct is a fast-growing lead generation agency specializing in providing lead generation for home services businesses. Our mission is to help our clients grow and prosper by delivering the best leads while expanding our reach into new niches. We are currently in search of a driven and innovative Marketing Manager...
-
CRM Campaign Executive
4 days ago
Cape Town, South Africa takealot.com Full timetakealot.com, a leading South African online retailer, is looking for a highly talented CRM Campaign Executive to join our team in Cape Town. In this role you will be responsible for briefing and sending Takealot's marketing emails (both curated and promotional), conducting A/B tests and performing analyses to optimise performance as well as assisting...
-
CRM Analyst
3 months ago
Cape Town, South Africa takealot.com Full timetakealot.com, a leading South African online retailer, is looking for a highly talented CRM Analyst to join our team in Cape Town. We are a young, dynamic, hyper-growth company looking for smart, creative, hard-working people with integrity to join us. We offer a market-related, Total Remuneration Package which allows full flexibility according to your...
-
CRM Executive
2 months ago
Cape Town, South Africa Unique Personnel Full time**Job Number** - 70428 **Job Type** - Permanent **Job Title** - CRM Executive **Computer Skills** - MS Office **Industry** - Computer - IT **City** - Cape Town **Province** - Western Cape - CRM Executive / Retention Marketer responsibilities: - Lead the planning and optimisation of all CRM automation campaigns in conjunction with the regional and...
-
Loyalty & CRM Campaign Manager
2 months ago
Cape Town, South Africa Ad Talent Africa Full time**WHO ARE WE**:A leading quick service restaurant **WHAT WILL YOU DO**: - Own the execution of the Loyalty & CRM calendar, working closely with Marketing and cross functional teams to refine and optimize how we engage and retain our customers, based on customer insight, business needs, and analytics - Build required offers / promos in the loyalty system...
-
CRM Executive
2 months ago
Cape Town, South Africa VHRS Full time**The Company**:A leading Gaming and iGaming operator based in Johannesburg and Cape Town **Role Name**: CRM Executive / Retention Marketer **Hours of work**: Monday to Friday 9:00am - 17:00pm **Daily Responsibilities**: - Lead the planning and optimisation of all CRM automation campaigns in conjunction with the regional and international sporting...
-
CRM Analyst
2 months ago
Cape Town, South Africa takealot.com Full timeWe are a young, dynamic, hyper-growth company looking for smart, creative, hard-working people with integrity to join us. We offer a market-related, Total Remuneration Package which allows full flexibility according to your needs, a great work environment and a promise that you won't be bored as long as you are prepared for a challenge and want to build...
-
CRM Campaign Executive
2 months ago
Cape Town, South Africa Ad Talent Africa Full time**Who we are**:A young, dynamic, leading South African online retailer **What we are looking for**:We are looking for a highly talented CRM Campaign Executive to join our team in Cape Town. **What you will do**: - Planning, prioritising and managing the campaign schedule - Optimising processes to streamline the briefing, creation and sending of Direct...
-
CRM Manager
2 months ago
Cape Town, South Africa takealot.com Full timeWe are a young, dynamic, hyper-growth company looking for smart, creative, hard-working people with integrity to join us. We offer a market-related, Total Remuneration Package which allows full flexibility according to your needs, a great work environment and a promise that you won't be bored as long as you are prepared for a challenge and want to build...