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Trade Marketing Manager

1 month ago

Cape Town, South Africa Integration Resourcing Full time
TRADE MARKETING MANAGER – FMCG

Our Client is South Africa’s largest independent spirits group. They produce, distribute, sell, and market award-winning local and international brands. Their success comes from empowering people who seek to achieve great things. A tireless dedication to hard work, honesty and the personal touch has led to long standing and well trusted relationships with some of the most successful spirit brands in the world.

They seek an experienced Trade Marketing Manager who will look after their Premium Spirits portfolios.

To qualify for this role, you will need:
• Relevant 3 year B Degree
• Minimum 5 years Trade Marketing / Route to Consumer (RTC) experience
• Experience within an FMCG Sales environment would be advantageous
• Experience in the liquor industry would most definitely count in your favour
• Proven track record of delivery of Trade Marketing Materials through global (Principals) and cross functional teams
• Advanced Microsoft Office skills. Advanced Excel is essential
• Strong communication and interpersonal skills
• Ability to positively influence both internal and external stakeholders
• Strong negotiation skills
• Strong analytical, numerical and reporting skills
• Excellent time management skills and ability to multi-task and prioritise work
• Displays leadership behaviours (Be resilient, Take ownership, Communicate effectively, Lead change, Solve problems and Drive Results)
Key areas of responsibility include:
• Partner with marketing and commercial teams to effectively develop, deploy and embed Route To Consumer standards.
• Develop appropriate action plans and provides functional support as required to optimise sales team efficiency and effectiveness to increase the scale of the brand portfolio footprint.
• Develop portfolio Minimum Execution Standards guidelines to improve effectiveness at driving conversion.
• Continuously analyse channel data across multiple sources to manage and deliver Route To Consumer tracker. Shares insights to unlock opportunities to further enhance our brand portfolio availability and visibility.
• Development and management of customer and consumer campaigns, activities and Point of Sale Material in support of marketing initiatives across the portfolio.
• Drive marketing and commercial integration across the portfolio by actively participating in the activity planning process and meeting routines.
• Manage the outlet identification process with the Regional Sales & Divisional Managers to deliver final outlet identification.
• Advise Point of Sale Material (POSM) requirements by account and quantity.
• Prepare detailed execution guidelines for all campaign activities.
• Track and measure national trade implementation to ensure excellence in execution during and after each campaign.
• Monitor competitor activity and provide insights during the development phase of trade activity grids.
• Constant communication and efficient feedback with internal and external stakeholders (Principals, Sales Teams and Suppliers).
• Build effective working relationships with cross-functional teams and Principals

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