Trade Marketing Manager

1 month ago

Cape Town, South Africa Coty Full time

**Trade Marketing Manager (Luxury)**

**Location: Cape Town**

**About PDS**

Prestige Distribution Services (PDS) is a subsidiary of The Prestige Cosmetics Group (PCG), which provides distribution and commercial services to Coty Beauty SA (Pty) Ltd. Employees of PDS are 100% dedicated to Coty and work on exciting prestige brands.

**About Coty**

Coty is a global leader in beauty. We’re World #1 in Fragrance and World #3 in Colour Cosmetics. Our iconic portfolio of more than 77 brands are sold in over 150 countries around the world. We believe in beauty with a purpose and brands that inspire, no matter where they are in the world. The Coty Africa team is bringing our business of BEAUTY, to life in Africa - localized and sustainable.

**Job Requirements**

As the Trade Marketing Manager, you will be responsible for translating marketing plans into actionable trade brand plans, leading the alignment of the category, brand & market strategies.

Portfolio overview:

- Category: Luxury fragrances and Colour Cosmetics
- Brands: Hugo Boss, Gucci, Burberry, Marc Jacobs, Calvin Klein and other luxury fragrances

Your main areas of responsibility will include the following:
**Channel and Customer**

Put in place annual trade activity / co-op plan by retailer, by brand in collaboration with Brand Managers & KAM’s

Evaluate Promo ROI by mechanics + Promo P&L by mechanics (for main ones) to focus on relevant one

Evaluate off shelf / display & POS ROI to focus on relevant execution

Review pricing and align positioning with marketing

**Portfolio & Assortment**

Improved portfolio management between brands to avoid cannibalization

Define distribution strategy per brand per channel/store type

Review current assortment per customers

Develop strong launch and support plans maintaining the balance between new and re-support by brand

Action plan to list Core Assortment and commercialize missing SKU’s per customers

Ensure right level of stock per store

**Global alignment**

Work with international global contacts across the various brands to ensure that all trade activity is approved

timeously and within brand stipulated guidelines

Foster a good working relationship with internal global counterparts and share international

best practices with local SA team

Implement, where relevant, international best practice within the SA market

**Perfect Store**

Understand shoppers decision tree per categories

Define merchandising recommendation & Planograms per Brands/Channels/Placements

Investigate 2ndary placement opportunity & ROI per brands

Re support of key priorities by customer channel

Execute merchandising approach

Develop Perfect Store for top doors

**In store education**

Develop BA's/Salesforce capabilities in partnership with training team

Create motivational tools for sales teams & BAs

**Expand Coverage / Increased distribution**

Assess white space landscape

Evaluate best strategy to expand coverage by channel / Category

Commercialize GTM for all new retailers

**Demand Review Forecasting**

Ensure all activity, ranging, launch activity reflected is in the forecast.

Oversee forecast of non-saleables

**Develop Trade Marketing Ways of Working**

Equip Sales with Brands knowledge and concept sell (Consumer trends, market trends, adapted innovations review)

Equip marketing with market knowledge and get appropriate support and tools

**Job Profile**

**Education**:

- Qualified to bachelor's degree level, BCom marketing or equivalent

**Required experience**:

- Minimum 8 years equivalent experience in the retail industry
- Proven success in trade marketing roles
- Luxury/FMCG experience beneficial

**Technical Skills and Competencies**:

- Strong business and financial acumen and able to influence P&L to reach financial KPI’s
- Analytical skills and attention to detail
- Strategic thinking
- Project, time and change management skills with diverse audiences and environments
- Strong planning. organisational skills and can work with ambiguity
- Manages stress and can work on multiple complex projects simultaneously
- Strong market research skills, understands and can forecast trends
- Able to lead self with strong interpersonal skills, EQ and teamwork abilities
- Customer centric approach and the ability to respond to consumer and customer needs
- Ability to work independently and employs sound judgement in decision making
- Full proficiency in English language. Confident in both written and spoken communication with the ability to present and influence at all levels. Proficiency in French an advantage
- Proficiency in MS Office (intermediate to advanced)

**Local Travel**
- 10% of role

**CORE COMPETENCIES**
- Focus on Customer_’
- Focus on Growth_’
- Focus on Performance_’

Customer First

Develop & Manage Self

Plan & Organize

Communication & Influence Relationships & Teamwork

People First

Problem Solve & Make Decisions

Improve & Innovate

Deliver Results

**Impact and autonomy**

Lev

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