Senior Brand

2 months ago


Cape Town, South Africa Time Personnel Full time
REQUIREMENTS
  • Bachelors degree in Marketing, Business Administration, or a related field
  • Develop, implement, and oversee a comprehensive brand strategy aligned with business objectives
  • Ensure brand consistency across all touchpoints, internally and externally
  • Proven track record of developing and executing successful marketing strategies
  • Knowledge of the luxury / liquor industry (sales, marketing, business development)
  • Solutions-driven, collaborative attitude and the ability to handle multiple workstreams simultaneously
  • Microsoft Excel, Outlook, Word and PowerPoint proficient
  • Ability to flourish in a high-pressure, deadline-based environment requiring the need to work after hours and often over weekends

DUTIES
  • Collaborate with internal teams and external agencies to produce high-quality content and marketing materials.
  • Ensure long term brand strategy for the regions most important market is developed, clear and aligned with multiple stakeholders
  • Manage the marketing budget effectively, ensuring optimal resource allocation
  • Work with Distributor team to establish next years brand plans and ensure quarterly plans are then executed to drive brand performance in the all important SA market
  • Driving the correct project planning processes and following up with Business Managers to ensure timings are adhered to, reducing stress in the system
  • Press Release and social media content calendar reviews and pre-approval before final sign off
  • Provides local teams with the set of tools and executions to drive commercial and brand equity results
  • Event and activation execution review ensuring brand cohesion and consistency and Activation excellence
  • Collating, reviewing and analysing marketing results to drive a mind-set of continuous improvement from a fact-based basis (and supplying Best Practice excellence to the region
  • Being clear on implications of annual brand health tracking and other marketing research results to ensure brand plans reflect critical insights and implications
  • With Market Director, tracking competitive activity and performance in the market-place and evaluating long or short term course corrections required
  • Taking a lead / pro-actively pushing and creating initiatives on some of the smaller brands for longer term performance
  • Handling all platform queries: guidelines, artwork, issues, etc.
  • Support on day-to-day marketing topics liaising with Distributor brand managers across the portfolio.
  • Ensuring distributor presentations and reports meet company standards
  • Development of market visit agendas and ensuring all logistical requirements are handled before and during the visit

Salary: R negotiable dependent on experience

Join us on SOCIAL MEDIA or visit our WEBSITE for more information. See links below.


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