Senior Brand Manager

10 hours ago

Cape Town, South Africa takealot.com Full time

We are a young, dynamic, hyper growth company looking for smart, creative, hard
- working people with integrity to join us. We offer a market related, Total Remuneration Package which allows full flexibility according to your needs, a great work environment and a promise that you won't be bored as long as you are prepared for a challenge and want to build something great.

**The position reports to the Head of Brand and Communications.**

**Your responsibilities will include the following**:

- Ideate & implement campaigns and brand communications that create a consistent & engaging brand message, grow brand equity, consistently present our brand's reputation positively in the competitive retail marketplace, and drive growth through a razor-sharp focus on our customer.
- Support Head of Brand & Communications on coordination and execution of all multi-channel ATL campaigns, working closely with external advertising & media planning agency to develop annual Brand & Communications strategy that delivers consistent on-brand messaging through all communication touch-points
- Take the lead on creative and executional briefing of brand-led marketing campaigns, brand events and projects, keeping marketing channel managers aligned to deliver a consistent brand message and coordinating campaign reporting to analyse results.
- Support brand PR requirements as needed, including the management of corporate communications brand assets, coordinating any inbound press/media enquiries (interview requests, high res product imagery etc) and any special projects requiring brand support).
- Manage the Social Media Manager, who oversees the organic content calendars & analytical reporting to ensure campaign and always-on targets are met - including working closely with Customer Service Escalations & putting in place brand performance based metrics to establish consistent positive customer experience of our brand on all social media channels
- Coordinating brand reporting tools (including Brand Trackers, Meltwater, NPS scores etc.) collating results & sharing reports with the business on a regular basis as a brand health check - highlighting areas of weaknesses or conflicting messages with tangible steps to improve Project management & coordination of brand extension projects.
- Working with other divisions (e.g. Supply Chain & Engineering) as required to manage all aspects of the brand (tangible & intangible), acting as brand guardian for the tone of voice of all customer-facing communication
- Developing and sustaining strong working relationships with all brand stakeholders, from CEO to Customer Service agents

**Attributes required**:

- Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
- Proven ability to ideate, brief and execute concepts and campaigns; from creative requirements to physical implementation and rollout
- Excellent understanding of the full marketing mix
- Strong project management skills
- Exceptional verbal and report presentation abilities
- Drive for results and leaderships skills
- Highly creative with ability to think out of box
- Strong analytical skills and data-driven thinking
- Advanced communication and interpersonal skills
- Up-to-date with latest trends and marketing best practices
- Comfortable working with numbers, metrics and spreadsheets

**Qualifications and Experience**:

- Bachelor's Degree in Marketing, Advertising, Business Studies or related field
- A minimum of 4 years' experience in-house in a brand marketing team - ideally as a Brand or Assistant Brand Manager
- Experience in identifying target audiences and devising campaigns that engage, inform and motivate.

**The Environment**:

- We have fun, work hard, take ownership, work in teams to create solutions, and are always open to direct feedback/new ideas on where we can improve.
- We are short on ego and high on output.
- We are doers and not only thinkers, it's all in the execution after all.
- We love what we do and what we are creating.

We seek to Employ an **Extra Ordinary Mind **who
- is forthright but respectful
- is an expert at doing, who can not only design but also execute
- is analytical, able to use data to make decisions
- is competitive, self-directed and strive to be the BEST (GREAT requires a lot of work and does not only happen during business hours
- is passionate about the potential of e-commerce and delivering a world-class customer experience
- is entrepreneurial, thrives under change and accepts it is a constant and always looks for solutions to do something better and faster
- is able to think about problems from a business perspective using technical and product input
- is curious and challenge the status quo
- is innovative and enjoys iteration
- is collaborative
- thinks like an owner of the business.
- is SMART, has INTEGRITY and is HARDWORKING

If you meet the above you are an **Extraordinary Mind **so come and join us
- Takeal

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