Senior Manager: Value Propositions
3 months ago
Help company become the preferred partner of all SME businesses in their digitalization and transformation journey by providing leadership and hands-on direction to a cross-functional team of Product, Customer value management and Sales members to deliver relevant, market-leading propositions.
Key accountabilities and decision ownership
[max 5]:
Market Research:
- Understand customer needs, preferences, and pain points
- Deep research/understanding of what motivates customers to choose one proposition over another (Focus Groups, Secondary Data, etc.)
- Gathering data on market trends, competitor propositions and industry dynamics.
- Based on customer insights/needs, design the proposition
- Define benefits and advantages
- Create unique differentiation
- Test proposition in the market with customers
- Conducting POCs and fine tuning propositions
- Support in market development and assist sales in selling the first few units in market
- Working with sales in defining channels to market
- Work with marketing in designing campaigns to drive the required demand
- Overall responsible for the revenue and market share growth of SME segment
- Collaborate with industry vertical leads and teams to unlock growth in scaling industries and/or strategic accounts
- Internal and External stakeholder engagement and partner management related to growth of segment
Must have technical / professional qualifications:
- Matric
- 3 Year Business Degree or related industry
- Business post-graduate degree or diploma an advantage
- 5-8 Years of Experience in B2B Product Management, Client Value Management or Segment marketing
- ICT or financial services experience essential
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