Senior Manager: Value Propositions

2 months ago


Midrand, South Africa A 1L Realization (Pty) Ltd Full time
Role purpose:
Help company become the preferred partner of all SME businesses in their digitalization and transformation journey by providing leadership and hands-on direction to a cross-functional team of Product, Customer value management and Sales members to deliver relevant, market-leading propositions.

Key accountabilities and decision ownership
[max 5]:
Market Research:
  • Understand customer needs, preferences, and pain points
  • Deep research/understanding of what motivates customers to choose one proposition over another (Focus Groups, Secondary Data, etc.)
  • Gathering data on market trends, competitor propositions and industry dynamics.
Value Proposition Design:
  • Based on customer insights/needs, design the proposition
  • Define benefits and advantages
  • Create unique differentiation
Market Testing:
  • Test proposition in the market with customers
  • Conducting POCs and fine tuning propositions
  • Support in market development and assist sales in selling the first few units in market
GTM Design
  • Working with sales in defining channels to market
  • Work with marketing in designing campaigns to drive the required demand
  • Overall responsible for the revenue and market share growth of SME segment
  • Collaborate with industry vertical leads and teams to unlock growth in scaling industries and/or strategic accounts
  • Internal and External stakeholder engagement and partner management related to growth of segment

Must have technical / professional qualifications:
  • Matric
  • 3 Year Business Degree or related industry
  • Business post-graduate degree or diploma an advantage
  • 5-8 Years of Experience in B2B Product Management, Client Value Management or Segment marketing
  • ICT or financial services experience essential


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