Senior Manager: Value Propositions

2 weeks ago


Midrand, Gauteng, South Africa A 1L Realization (Pty) Ltd Full time
Senior Manager: Value Propositions

At A 1L Realization (Pty) Ltd, we are seeking a highly skilled Senior Manager: Value Propositions to join our team. This role is responsible for leading the development of value propositions that drive business growth and customer satisfaction.

Key Responsibilities:
  • Market Research: Conduct in-depth research to understand customer needs, preferences, and pain points, and gather data on market trends, competitor propositions, and industry dynamics.
  • Value Proposition Design: Design and develop value propositions based on customer insights, define benefits and advantages, and create unique differentiation.
  • Market Testing: Test value propositions in the market with customers, conduct POCs, and fine-tune propositions to ensure they meet customer needs.
  • GTM Design: Work with sales and marketing teams to define channels to market, design campaigns to drive demand, and ensure revenue and market share growth of the SME segment.
Requirements:
  • Technical Qualifications: Matric, 3-year business degree or related industry, business post-graduate degree or diploma an advantage.
  • Professional Experience: 5-8 years of experience in B2B product management, client value management, or segment marketing, with ICT or financial services experience essential.


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