Head of Secondary Revenue

4 weeks ago

Sandton, South Africa HR Genie Full time

Planet Fitness is looking for a Head of Secondary Revenue who will be responsible for developing and executing strategies to maximize non-core revenue streams across the organization. This role involves identifying new opportunities, managing existing secondary revenue channels, and collaborating with cross-functional teams to drive profitability. The ideal candidate will have a strong background in business development, revenue optimization, and strategic planning, with a focus on delivering innovative solutions that enhance the companys overall financial performance.

Key Responsibilities

  1. Strategic Revenue Growth
  • Define and implement a comprehensive strategy for secondary revenue growth, including partnerships, ancillary products, and other non-core revenue streams.
  • Identify and evaluate new revenue opportunities in line with the companys business goals.
  • Develop innovative pricing, packaging, and promotional strategies to drive revenue.
Revenue Channel Management
  • Oversee existing secondary revenue streams, such as advertising, sponsorships, ancillary services, and loyalty programs.
  • Build and maintain strong relationships with partners, vendors, and stakeholders to maximize collaboration and profitability.
  • Monitor and analyze the performance of secondary revenue channels, identifying areas for optimization and improvement.
Business Development and Partnerships
  • Identify and secure strategic partnerships that align with the companys vision and revenue objectives.
  • Negotiate contracts and agreements to ensure mutual value creation and long-term partnerships.
  • Collaborate with marketing and sales teams to promote secondary revenue initiatives.
Data-Driven Decision Making
  • Analyze market trends, customer behavior, and competitive landscape to inform revenue strategies.
  • Develop and track KPIs to measure the success of secondary revenue initiatives.
  • Present regular reports and recommendations to the executive team.
Team Leadership and Collaboration
  • Lead a team of professionals focused on secondary revenue initiatives, providing mentorship and development opportunities.
  • Collaborate with internal teams such as marketing, operations, finance, and product to ensure alignment with secondary revenue goals.
  • Foster a culture of innovation and continuous improvement within the team.

Education and Experience Skills and Competencies

  • Bachelors degree in business, Economics, Marketing, or a related field (MBA preferred).
  • 8+ years of experience in revenue management, business development, or a related role, with a focus on secondary/ancillary revenue streams.
  • Proven track record of driving significant revenue growth through innovative strategies and partnerships.
  • Strong strategic thinking and problem-solving skills.
  • Excellent negotiation and relationship-building abilities.
  • Proficiency in data analysis tools and financial modeling.
  • Strong leadership and team management skills.
  • Ability to work in a fast-paced, dynamic environment.

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