CRM and Direct Marketing Manager

4 months ago


Cape Town, South Africa Ad Talent Full time

Who we are: A leading Financial Services company.

What we do: We offer affordable and reliable financial services to the emerging consumer.

What we are looking for: A CRM and Direct Marketing Manager

What you will do:

You will play a key role in developing and implementing strategies to engage our customers directly and enhance their overall experience. With your expertise in CRM platforms and direct marketing techniques, you will lead initiatives aimed at maximising customer retention, loyalty and lifetime value.

Duties and Responsibilities (Includes, but are not limited to):

  • Responsible for customer journey mapping of direct marketing campaigns across all direct channels
  • Manage the customer direct marketing calendar to ensure good customer engagement and avoid opt-outs
  • Liaise with business stakeholders on upcoming brand campaigns and ensure that customer communication is plotted in the marketing calendar
  • Responsible for the set-up and reporting of customer surveys
  • Report on campaign objectives laid out in the brief
  • Guide business stakeholders on processes and best practices to understand customer's behaviour and engagement through communication
  • Define documentation and road maps for direct business processes, A/B tests and promotions that succeed through direct communications
  • Managing trigger campaigns throughout the customer lifecycle to maximise sales
  • A/B testing on various campaigns to establish the most effective way to drive customer conversion against the objective
  • Ensuring campaigns comply with current best practice and legal compliance
  • Identify target audience and opportunities to grow our direct marketing lists

What do you need:

  • Degree or relevant marketing qualification
  • Minimum of 4 years' experience in a CRM role
  • Must have worked for an online transactional business, with a strong digital presence
  • Experience working on or developing customer lifecycle programmes
  • Experience with triggered communication and complex segmentation
  • Experience with CRM tools and content management systems
  • Advanced experience with MS Office tools and G-suite Google Docs
  • Strong understanding of data management and governance
  • Strong interpersonal skills and ability to work within cross-functional teams
  • Extremely detail-orientated, whilst being able to see the big picture and how pieces across the organisation fit together
  • Must be agile and able to change direction quickly


  • Cape Town, South Africa The Estée Lauder Companies Full time

    **Mission** - Partners with brands, eCommerce and DCM teams both locally and regionally to define, implement and execute the CRM brand consumer journey (including loyalty programs where applicable), establish key KPIs to measure success, drive best-in-class analysis and sharing across all brands **Key Roles and Responsibilities** **Defines CRM roadmap to...


  • Cape Town, South Africa Viv Gordon Placements Full time

    We have a terrific opportunity for a junior to mid-weight CRM/Direct Marketing Campaign Specialist to join the team at a leading retailer based in Cape Town’s northern suburbs. The CRM/Direct Marketing Campaign Specialist is responsible for driving the implementation of the Direct Marketing portfolios. The role is responsible for the integration of...

  • CRM Manager

    7 days ago


    Cape Town, South Africa Valenture Institute Full time

    Valenture Institute is looking for a strong CRM manager to help nurture and convert leads into learners. This role is for a tech-savvy individual who is looking to use their experience to drive innovative strategies across onboarding communications, lead nurturing campaigns, newsletters and other forms of data-driven direct marketing. You’ll work as a...


  • Cape Town, South Africa Lula Full time

    **WHAT WE DO** We're Lula. We build innovative fintech products to help SMEs make cash flow. From instant access to funding to all-in-one business banking accounts and cutting-edge financial analysis tools, we're on it! Our purpose is to help SMEs manage their business better, faster, simpler, Lula, so they can spend more time doing what they...

  • Sales, Marketing

    8 months ago


    Cape Town, South Africa Aluvent Full time

    Aluvent, a Glass and Aluminium manufacturing company is looking to hire an experienced Sales, Marketing & CRM supervisor in Cape Town. To qualify for this position you will need the following experience: **Marketing**: - Understand strategy - Input on action plans/marketing plans - Ensure execution - Marketing research - Understand marketing mediums -...

  • Sales, Marketing

    9 months ago


    Cape Town, South Africa Aluvent Full time

    Aluvent, a Glass and Aluminium manufacturing company is looking to hire an experienced Sales, Marketing & CRM supervisor in Cape Town. To qualify for this position you will need the following experience: **Marketing**: - Understand strategy - Input on action plans/marketing plans - Ensure execution - Marketing research - Understand marketing mediums -...


  • Cape Town, South Africa Unlimited Force Marketing Full time

    Our company it is a direct sales and marketing company,we are looking for young individuals that can work in our organisation.We are a company that focuses on youth's progress and offers professional options that lead to financial independence in the Sales and Marketing industry.We want someone who is an enthusiastic sales marketer with a strong work ethic...

  • CRM Manager

    7 days ago


    Cape Town, South Africa takealot.com Full time

    We are a young, dynamic, hyper growth company looking for smart, creative, hard-working people with integrity to join us. We offer a market related, Total Remuneration Package which allows full flexibility according to your needs, a great work environment and a promise that you won't be bored as long as you are prepared for a challenge and want to build...


  • Cape Town, South Africa 100 Celsius Full time

    **About 100 Celsius** We are 100 Celsius - a DTC customer engagement and CRM marketing agency. We are based in California, USA, but we are a global team across North America, Asia, and Africa. We hold ourselves to super high standards in the path of becoming the world’s best CRM marketing agency. But more than anything, we believe growing businesses (our...

  • CRM Manager

    1 week ago


    Cape Town, South Africa takealot.com Full time

    We are a young, dynamic, hyper growth company looking for smart, creative, hard-working people with integrity to join us. We offer a market related, Total Remuneration Package which allows full flexibility according to your needs, a great work environment and a promise that you won't be bored as long as you are prepared for a challenge and want to build...


  • Claremont, Cape Town, South Africa Unlimited Force Marketing Full time

    Our company it is a direct sales and marketing company,we are looking for young individuals that can work in our organisation.We are a company that focuses on youth's progress and offers professional options that lead to financial independence in the Sales and Marketing industry.We want someone who is an enthusiastic sales marketer with a strong work ethic...

  • Digital & CRM Manager

    4 months ago


    Cape Town, South Africa Dermalogica South Africa Full time

    **Role overview**: Dermalogica South Africa is seeking a passionate and skilled Digital and CRM Manager to lead our digital marketing and CRM strategies. With 5+ years of experience, you will have an innate desire to redefine best practices in CRM and engage our top customers in innovative and personalised ways. This role will require you to stay current...


  • Cape Town, South Africa The Talent Experts Full time

    **_You’re a born creative where being innovative is in your blood and you’re eager to hit the ground running in an exciting new role!_** **Is this you?** You are a born marketer with a passion for all aspects of marketing but you’ve had some solid experience and success in working mainly below the line. You’ve also had some experience launching an...


  • Cape Town, South Africa Unlimited Force Marketing Full time

    Our company is a fast growing direct sales and marketing company specializing in creating personalized customer experience.We work with leading brands to deliver measurable growth through face to face interaction and direct engagement strategies.Our focus is on building long lasting relationships with customers while providing unmatched career development...


  • Cape Town, South Africa Effer Ventures Full time

    **Job Title** Marketing & CRM Administrator - **Location**_ Gardens, Cape Town - **Work Setup**_ Flexible, office “more often than not” 3-4 days in-office **R*_**eporting to*_ Marketing Manager - **Job description**_ We are building a multi-brand business, covering both finance and recruitment in the UK. We have offices in London, Surrey, and...

  • CRM Marketing Manager

    7 months ago


    Cape Town, South Africa Lelive Full time

    You will join the lelive marketing team responsible for scaling the business by developing and implementing comprehensive CRM strategies to optimise customer engagement and retention and increase revenue from our website. The role: - Analyse users' data and behaviour to identify opportunities for personalised communication and targeted campaigns -...

  • CRM Associate

    6 months ago


    Cape Town, South Africa takealot.com Full time

    We're a young, dynamic, hyper growth company looking for smart, creative, hard-working people with integrity to join us. We offer a market related, Total Remuneration Package which allows full flexibility according to your needs, a great work environment and a promise that you won't be bored as long as you are prepared for a challenge and want to build...


  • Cape Town, South Africa Cullinan Holdings Full time

    **Responsibilities**: - Personalised marketing campaigns and automated customer journeys - Develop marketing techniques to drive new customers - Build workflows to streamline sales and marketing processes - Be responsible for chat bots and other automations that speed up customer service and conversions - Work hand-in-hand with channel specialist to ensure...

  • CRM Manager

    9 hours ago


    Cape Town, South Africa Inospace Full time

    The CRM Manager is responsible for the development, implementation and day to day running of our overall CRM strategy. This includes the management of an integrated communication plan and our online client engagement platform. This key role in the business is responsible for growing and driving our business community with a focus on building and nurturing...

  • Junior CRM Manager

    2 days ago


    Cape Town, South Africa Travelstart Online Travel Operations Pty LTD Full time

    **JOB DESCRIPTION**: The following document outlines your key responsibilities & duties inclusive of the skill set required. The list is not exhaustive. As your career progresses within Travelstart we will expect you to grow and develop in your role. Any major changes in your Job Description will be noted. Your Job Description combined with your Key...