CRM & Marketing Automations Specialist

4 days ago


Cape Town, South Africa Cullinan Holdings Full time

**Responsibilities**:

- Personalised marketing campaigns and automated customer journeys
- Develop marketing techniques to drive new customers
- Build workflows to streamline sales and marketing processes
- Be responsible for chat bots and other automations that speed up customer service and conversions
- Work hand-in-hand with channel specialist to ensure full utilisation of 1st party audiences
- Monitor relationships with existing customers through CRM systems
- Ensure the CRM system provides an effective sales funnel
- Develop and implement marketing techniques that will drive new customers
- Set specific marketing strategies to retain customers
- Plan and manage multi-channel marketing campaigns
- Track marketing metrics and trends, like conversion rates and web analytics

**Requirements**:

- Proven work experience as a CRM Specialist or similar role
- Solid background in customer acquisition strategies
- Technical expertise with CRM and analytical systems
- Knowledge of online marketing methods and best practices
- Strong communication skills along with a customer-oriented attitude
- BSc in Marketing or relevant field


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