Manager: Marketing

Found in: beBee jobs ZA - 2 weeks ago

Soweto, Gauteng, South Africa eMedia Investments Full time
eMedia Investments's job vacancy, Career and Recruitment

Job title : Manager: Marketing – JHB North jobs in Gauteng

Job Location : Gauteng, Johannesburg

Deadline : May 19, 2024

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Description

The Marketing Manager is responsible for developing, implementing and executing strategic marketing, digital marketing and communication plans for Y in order to retain and grow market share.
This individual will oversee the development of goals, strategies, and implementation plans to execute comprehensive marketing campaigns.

Marketing Strategy Development
Together with the Senior Management team develop and implement an ATL & BTL marketing, digital marketing and communications strategy that drives listenership, positive brand sentiment and brand consumption.
Identify potential new markets and create a plan to enter those markets.

Marketing Management
Ensure that all marketing materials are produced to exacting standards.
Ensure throughout the planning and implementation process that all marketing objectives are consistently met, and all brand executions are in line with the Y brand identity and positioning.
Drive creative conceptualisation of marketing activities/campaigns with relevant stakeholders
Manage station marketing initiatives.
Plan and execute all digital marketing efforts, including search engine optimisation/search engine marketing (SEO/SEM), maintaining the digital marketing, email, social media as well as display advertising campaigns
Design, build and maintain the Company's social media presence through content creation.
Measure and report on how all digital marketing campaigns performed, and assessing these against goals (ROI and KPIs)
Identify trends and insights as well as optimising spend and performance based on the insights gained from all activities
Brainstorm innovating and out-of-the-box growth strategies.
Collaborate with internal teams in order to design, conceptualise and implement new ideas.
Use strong analytical abilities to evaluate end-to-end customer experiences across multiple channels as well as customer touch points
Conceptualise and implement trade engagement opportunities and guide the trade marketing co-ordinator accordingly.
Effective supplier management.
Evaluate emerging technologies as well as providing thought leadership and perspective for adoption where appropriate.
Manage internal and trade on-the-ground activations.

Employee Management
Manage, train and lead a team of digital content producers and young aspiring marketers to achieve all departmental goals and brand strategic objectives.

Budget Management
Manage all marketing activities within allocated budgets
Review current marketing campaigns for opportunities and developing solutions within budget allocation.

Administration
Draft Monthly reports on brand activities.
Budget reconciliations and tracking.
Establish and implement events and digital content calendars.
Manage supplier database
Ensure adherence to internal finance policies and procedures

Requirements

Qualifications

Bachelor's Degree in Marketing Management

Experience
5 years in Marketing
3 years in a Supervisory role in Marketing within the Media Environment
Drivers Licences – Essential

*Sales / Retail / Business Development jobs in south africa
*Manager: Marketing – JHB North in Johannesburg

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