Digital Marketing Analyst: BluNova

Blue Label Telecoms's job vacancy, Career and Recruitment

Job title : Digital Marketing Analyst: BluNova jobs in Gauteng

Job Location : Gauteng, Johannesburg

Deadline : April 27, 2024

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Job Purpose

Provides data analysis and segmentation of consumer data to support digital marketing channels and campaigns as well as performance reporting and analysis of the organization's digital marketing channels and campaigns.

RESPONSIBILITIES

External Communications

Develop and/or deliver a plan for significant aspects of internal and external communications with guidance from senior colleagues.

Digital marketing data provision
Provide analyzed data for a particular product, service or specialty digital marketing initiative while working within established DMP (Data management platform)and online marketing management systems.

Data Exploration
Conduct research and select relevant information to enable analysis of key customer segments, themes and trends using primary and secondary data sources and business intelligence tools.

Customer Relationship Management / Account Management
Engage with and build relationships with relevant decision makers and influencers within the BLT organization and to enable effective two-way flow of information and resolution of issues.
Collect feedback from identified customers or customer segments, in conjunction with BLT businesses, to ensure their needs are met, providing themes, summary analyses, and recommendations for changes based on customer input.

Digital Marketing Plan Execution
Provide data for digital marketing plan execution
Provide analysis to monitor performance of digital marketing campaigns.

Insights and Reporting
Prepare of various data and analytics reports.

Customer Needs/Experience Research
Support internal and external customer and market research by performing customer and market research and analysis techniques using both internal and external data Management
Manage and develop information analyst resource(s)

Requirements

Behavioural Competencies

Plans and Aligns
Business Insight
Communicates Effectively
Customer Focus
Manages Complexity
Drives Results
Optimizes Work Processes
Tech Savvy
Builds Networks

Skills
Action Planning
Planning and Organizing
Verbal Communication
Commercial Acumen
Customer and Market Analysis
Data Collection and Analysis
Computer Skills
Data Control
Maintains the Relationship
Manages Buyer Indifference
Navigates Customer Challenges
Reporting
Strengthens Customer Connections
Understands the Buying Process
Marketing Commercialization

Education
University (First degree)

Experience
Experience enables job holder to deal with the majority of situations and to advise others (Over 6 years to 10 years)
Basic experience of coordinating the work of others (2 – 5 years)
Experience in sourcing, segmenting, analyzing, interpreting and advising using customer related information – (3-6 years)
Data management for analysis for digital marketing advantageous

*Media / Advertising / Branding jobs in south africa
*Digital Marketing Analyst: BluNova in Johannesburg

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