Brand Manager

The South African Breweries's job vacancy, Career and Recruitment

Job title : Brand Manager – Bryanston jobs in Gauteng

Job Location : Gauteng, Johannesburg

Deadline : May 12, 2024

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Job Purpose:

To enhance the image of the company through short term and long-term strategies with objective to increase the market share by brand growth and performance. Responsible for maintaining the organization's enterprise-wide digital presence, internally and externally, including social media, digital marketing, content development and management and production; manages varied and multi-faceted comprehensive brand team communications campaigns.

Key roles and responsibilities:

Develop, implement, and manage comprehensive, multidisciplinary communications programs.
Ensure maximization of communication opportunities across all platforms
Develop an annual digital communication strategy and implementation plan, including links to organization goals and execution of key tactics.
Act as lead content strategist for broad digital communications channels, including social media channels, the organization's website, and e-newsletters.
Oversees the production of all digital content and assets on the corporate brand team, including, photography, video, multimedia, original online copy, websites, and strategy presentations etc.
Develop a set of metrics or measurements that will be used to measure the success of each communication project.
Manage the development and implementation of digital communications strategies guided by the Director of Corporate brand.
Strategize, plan, and manage day-to-day digital content production of content, copy, and visual assets across all our channels, including websites, email, and social media
Work on mobile marketing strategies for our digital communications programs, including but not limited to mobile push, geofence, and SMS communications
Create and manage content calendars for the organization's digital channels (social media, website, and newsletters)
Work closely with community leaders, internal stakeholders, and external content creators to come up with fresh and creative ways of telling stories, publishing content, and engaging with our online audience
Monitor trends and audience engagement and provide detailed analyses of our web, social media, and email marketing activities to gauge the effectiveness of the organization's digital strategies
Develop detailed campaign briefs for internal and external teams to create and deploy relevant and compelling content
Management of the of the digital media budget, ensuring media KPIs are met

Profile

Minimum requirement: Relevant:

Degree in Marketing, Social Media, Digital Marketing, or Multi-Media.
At least 5 years of experience in a digital communications role
Brand marketing experience would be an added advantage
Excellent interpersonal, presentation and time-management skills.
Strong project management & Proven experience in content management
Effective project and time management skills, with the special focus on the ability to plan, prioritize, and meet deadlines
A skilled communicator with excellent writing, editing and proofreading skills who can tailor messages for specific audiences..
Demonstrated experience with managing social media platforms (Twitter, Facebook, LinkedIn and Instagram).
A demonstrated ability to summarise dense/complex content into engaging and easy to understand messages.
Strategically minded with the ability to develop communications strategies and plans and see them through.

*Media / Advertising / Branding jobs in south africa
*Brand Manager – Bryanston in Johannesburg

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