Traditional Media Planner

1 week ago

Centurion, Gauteng, South Africa OUTsurance Full time
Company Description

OUTsurance has been propelling the South African insurance industry forward for the last 25 years.

As leaders in the field, we're always looking for innovative ways to create digitally-advanced solutions, without losing sight of our human values.

Our continued success can be attributed to OUTstanding employees who set the bar high with their energy and expertise. If you have a love for marketing, then this is the opportunity for you. You will work in a stimulating, exciting, innovative and fast pace environment.

Job Description:

There is an exciting opportunity in OUTsurance's Marketing department for a skilled and seasoned Traditional Media Planner.

The person must be self-motivated with passion for marketing and the strategy behind it, and must be able to plan, strategize and compile in depth reporting, interpret data to identify analytical trends and to make recommendations upon findings.

The successful applicant must be able to multitask and prioritise and work under pressure.

You will work in a stimulating, exciting, innovative and fast paced environment. You will have the opportunity to improve on current placement strategies and processes.

Responsibilities:

  • Manage a portion of the TV Media portfolio (Product specific) but also have oversight on Radio, OOH and Print media.
  • Building relationships with our account executives and media owners.
  • Evaluation of ATL media and sponsorship proposals.
  • Daily indepth analysis of marketing performance data. Be guided by the outcome of reports to give input and recommendation on the marketing expense and spot picking strategy of media sources to make sure that performance is optimal.
  • Daily, weekly and monthly reporting in MS Excel, and written in report format in MS Word.
  • Manage and take responsibility of allocated advertising budget.
  • Work with Nielsen data in Excel format to build Share of Voice graphs and reports for the business.
  • Compile competitor behaviour and competitor media spend reports.
  • Adhoc analysis of media spend, spots, performance etc. on top of normal reporting as and when requested from the business.
  • Assist in writing short, creative briefs for the creative team for TV and executions.
  • Create Flighting codes for Production when needed.
  • Daily lead tracking per media, per station and give recommendations to optimize performance.
  • Checking and signing of ATL invoices.
  • Make recommendations on new advertising mediums to improve lead generation

Skills and Competencies:

  • Solid understanding of the media industry at large.
  • Good understanding of direct response advertising.
  • Good knowledge of direct competitors and their different strategies.
  • Selfstarter, must take ownership of all projects and daytoday tasks.
  • Very strong numerical skills. Must enjoy working with numbers on a daily basis.
  • Advanced knowledge of Microsoft Excel (including working with large sets of data, intricate formulas and pivot tables) is a must and not negotiable.
  • Strong analytical skills in order to make well informed decisions and recommendations.
  • Strong communication skills in order to communicate recommendations and concerns with your marketing team and media partners.
  • Knowledge of compiling competitor behaviour and competitor media spend reports for all products.
  • A good understanding of Telmar and or a background of media bookings and scheduling in all media types, will be a distinct advantage.
  • Strong skills working with Nielsen
  • Ability to work under pressure and meet tight deadlines.
  • Must have strong organizational and administrative skills.
  • Excellent existing relationship with partners in the media industry at large
  • Work individually and cohesive as a team

Qualifications:

  • Matric
  • Completed Marketing diploma or Marketing bachelor's degree
  • Advance Excel course will be beneficial

Experience:

  • Must have at least 3 years' experience in media planning and marketing admin.
  • Working on Telmar and/ Nielson advantageous
Additional Information

  • A passion for marketing is essential
  • Strong media relationships is key
  • A passion to drive leads through effective media placement strategies is essential.
  • Enthusiastic in dealing with people in a deadline orientated environment is essential.
  • Be proactive and results driven.

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