Content Writer

2 weeks ago

Johannesburg, Gauteng, South Africa VGP Recruitment Full time

A superb Sandton-based, Johannesburg opportunity has opened up for a mid-senior content writer at a high-end hospitality property and real estate company with locations around the country.

This role calls for a hands-on writer who is a strategic thinker as this role is an 80% writing, 20% strategy split.

The content writer will also create and implement content strategies. You'll be managing retention strategies across multiple platforms.

With a 'plan, analyse, adjust, and report' focus, you will be responsible for supporting the marketing plan by developing and implementing the content strategy.

This role deals directly with the director of marketing, head of digital, hotel general managers and external agencies for Brand, PR and Digital.


Responsibilities:

Develop, execute, monitor, and continuously update the strategies to keep the multi-channel customer interaction optimised
Oversees various systems that strengthen the communication between the business and its customers
Management of content on all platforms that the company advertises on such as TravelInfo and South African Tourism
Planning and managing photographic and videography shoots
Concept and roll out of various hotel activations e.g., brand specific events and F&B activations
Co-ordination of all collateral across the group (in room; online; and our partners)
Website and App testing - checking content daily and updating information
Coordination of content for all mailers and managing the CRM platform from a Marketing perspective
Concept and implementation of Sales Toolkits e.g., Activations and promotions, e-flyers, and other workshop materials
Co-ordination between sales managers + design studio and sales Support

Ad hoc Project Support:
e

g:
new hotel openings; sales team launches; new uniforms; signage; menus
Co-ordination between our partnerships and sponsorships

Marketing admin:
generating PO's; approving/tracking quotes; follow ups with finance team and coordinating payment. Capturing on marketing budget.

Requirements:

Diploma/degree in journalism; English, copywriting; PR; digital marketing
Minimum of five-plus years of experience in content management and/or digital environments
An excellent command of the English language (writing, editing, proofreading)
Extensive knowledge of Content Management Systems (CMS)
HTML, CSS, and other coding languages would be advantageous

Experience in web publishing and blog platforms e

g:
WordPress

Experience in managing CRM systems e

g:
HubSpot, Pipedrive or Freshworks
Excellent knowledge of Microsoft Office products (Word, Excel, PowerPoint etc.)
Strategic planning
Data analysis
Content management proficiency
Attention to detail is essential
Multi-tasking and project managing several jobs at once
Excellent organisational and time management skills
Ability to work in fast-paced deadline driven environment
Driver's license and own transport - essential
Occasional out of town travel required.

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