Sales Manager

2 weeks ago

Cape Town, Western Cape, South Africa Performer Recruitment Full time
Join a Leading Premium Alcohol Distributor as an On-Trade Sales Manager


Are you passionate about premium alcohol brands and skilled in sales strategy implementation? Our client, a reputable distributor of premium alcohol brands, is currently looking for a dynamic Sales Manager to join their team.

Based at their Durban Sales Office you will be responsible for ensuring the effective implementation of the company's sales strategy in the On-trade/ On-Con
space.


The Key KPA's for this role include (but are not limited to):

1. Sales Volume and Market Share

  • Facilitate the achievement of monthly, quarterly, and annual targets by the On-Con sales team.
  • Explore and capitalize on opportunities to enhance sales and increase volumes.
  • Conduct thorough analyses of competitor activities and present clear insights on opposition strategy.
  • Oversee the attainment of regional On-Con marketshare and availability targets by the sales team.
  • Monitor and assess market dynamics to adapt strategies and optimize sales performance

2. Key Accounts

  • Ensure the effective execution of the key accounts' strategy.
  • Guarantee the attainment of key account targets by the company.
  • Sustain positive working relationships with key account clients and perform monthly reviews.
  • Oversee and handle negotiations for rebates, ensuring the punctual disbursement of performance incentives.
  • Supervise display/forward share and RSPs.

3. Management of Sales Drivers

  • Ensure the efficient execution of the national promotions plan within the On-Con Market.
  • Promote creativity in On-Con promotions to captivate audiences and generate interest.
  • Devise and execute inventive On-Con promotions, offering valuable feedback on implemented strategies.
  • Adhere consistently to promotional standards to uphold the company's reputation.
  • Facilitate the timely delivery of accurate and insightful feedback on promotions to the Marketing department.
  • Organize and conduct promotions with precision, maintaining a high level of professionalism in line with company standards.
  • Optimize the use of company assets to deliver the most valuable outcomes for the business.
  • Meet pricing, distribution, and forward share objectives effectively.

4. Financial Control and Credit

  • Ensure that stock requirements are managed efficiently.
  • Manage Rebate and Cycle Deal expense accounts as per agreed standards.
  • Manage Non-Key Account Discount Budget as per agreed standards.
  • Manage promotion activation and stock budget as per agreed standards.
  • Ensure the company's credit policy is communicated to and understood by all On-Con customers.
  • Promote good teamwork between Credit Controllers and On-Con team.
  • Communicate all credit risks and irregularities.
  • Ensure POD's and credit notes are returned timeously.
  • Manage On-Con sales team's use of petrol cards, credit cards, vehicles, entertainment allowances and cell phones.
  • Compile and submit a monthly vehicle condition report on sales team vehicles.

5. People Management and Personal Development

  • Hold performance review sessions and conduct reviews with On-Con staff members.
  • Lead and mentor staff and together with each staff member, develop development plans and identify training needs.
  • Monitor team dynamics and take action to ensure good working relationships.
  • Ensure staff are aware of and understand company's mission statement, goals, and strategic priorities.
  • Organise team building and goal setting sessions.
  • Ensure that staff adhere to the company's code of conduct.

Desired Experience & Qualification

  • 3 Year related tertiary qualification (Beneficial).
  • 3Years Relevant experience NB experience within FMCG/Liquor industry experience will be preferable.
  • People management experience essential.
  • Product, service knowledge and understanding of category management.
  • Knowledge of marketing and accounting principles.
  • Computer literate.
  • Ability to conceptualise and negotiate.
- ability to maintain and develop long lasting customer relationships

  • Sound interpersonal skills and creativity (big picture thinking).
  • Team player and ability to work independently using initiative.
  • Endurance and ability to tolerate extended hours.

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