Digital Account Manager

2 weeks ago

Germiston, Gauteng, South Africa MDH Digital Full time

As a digital account manager, you will be required to develop marketing campaigns using social media and digital platforms for MDH digital's high-level clients.

Being a varied, expert-level role, typical tasks will involve developing, executing, and evaluating online advertising campaigns, supporting the development of other account managers, as well as maintaining and developing client relationships.

Duties and responsibility
Develop, manage, and execute integrated digital advertising campaigns and strategies with the aim of acquiring and retaining customers.
Be informed of unique client targets and structure advertising efforts to meet and exceed such targets.
Manage the implementation, tracking, and measurement of online advertising campaigns and marketing activities.
Create and manage platform access and codes that enable proper performance tracking for all advertising services.

Monitor and track results to ensure they properly feed into designated client systems and/or company lead management systems and/or integrations.

Brief and oversee the work of external agencies, such as designers, animators, and printers.
Brief and oversee the work of internal agents, such as account assistants, designers, and account support departments.
Support and guide the development of account managers, account assistants, and advertising interns.
Work within a budget and report any overspend or underspend to direct line manager.

Report on campaign spend, monies paid over to third-party providers and other campaign expenses as per the procedures put in place to properly track such expense streams.

Manage multiple advertising platforms for clients.
Create and supplement advertising strategies for clients.
Stay abreast the dynamicity of advertising platform changes and developments to the benefit and performance of client Campaigns.
Ensure that all ad hoc advertising activities have payment safeguards in place, before running such campaign expenses.
Seek and manage online advertising opportunities for MDH and its clients.
Write, edit and proofread copy for promotional materials for marketing campaigns and advertising elements.
Ensure that the organisation's brand and identity is adhered to in campaigns and in all communication channels.
Ensure that the client's brand and identity is adhered to in campaigns and in all communication channels.
Manage the production and distribution of digital marketing assets.
Liaise with and manage client work escalated to supporting departments.
Organise and attend offline events that contribute to the success of client campaigns.
Deliver regular reports of campaign results, including web analysis and the evaluation of client KPI's and objectives.
Maintain regular measurement of ROI on campaigns.
Ensure accuracy of marketing materials and provide formal sign-off where necessary.
Work closely with the support and technical departments to maintain client CI across their website and brand material.

Work closely with the support and technical departments to ensure regular website checks are done for functional lead forms and user experience journeys.

Collect and use data to inform new campaigns and respectively evaluate the performance of existing campaigns.
Conduct market research and competitor analysis to inform advertising strategy.
Identify, evaluate, and improve campaigns to improve campaign effectiveness, ad efficiency and overall quality of service.
Manage and develop client relationships, reporting any complaints and/or cancellations via proper internal procedure, to manage overall customer satisfaction.
Manage the accounts of clients in their entirety, ensuring quality across all touchpoints.
Manage client teams as assigned to each project to ensure quality and performance across all service offerings.
Onboard and manage new projects.
Maintain certification status on all advertising partners associated with the company.

Requirements:

Proven work experience as a digital account manager
Experience implementing and optimising Google Adwords and Facebook campaigns
In-depth understanding of online marketing tools and social media platforms
Experience with customer service and account management
Excellent verbal and written communication skills
Strong analytical skills
Related marketing certifications and qualifications

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