Marketing & Communications Officer

2 weeks ago

Cape Town, Western Cape, South Africa Lesedi Nuclear Services Pty Ltd Full time

PURPOSE OF ROLE


To build the Lesedi brand by creating, implementing, and maintaining an organisational marketing strategy; thereby positioning
Lesedi as the
Company of Choice in the Power Generation Industry and other industrial markets as defined and to market the activities of the organization both internally and externally.


QUALIFICATION AND EXPERIENCE

  • B.Sc. Marketing
    OR ND Marketing
    OR any equivalent qualification from a recognised institution.
  • Minimum 7 years' experience as a marketing and communication coordinator/ manager/ officer with hands on experience,
  • Experience in the Energy sector

KEY PERFORMANCE AREAS

  • Design and document the marketing plan in line with marketing strategy derived from the business strategy.
  • Manage the Marketing and CSI Budget.
  • Design and reinforce marketing templates (internal/external).
  • Manage communications strategy both internal and external for Lesedi (including management of Public Relations Agency).
  • Manage all marketing suppliers (Designs, Printing, Corporate gifts, etc.
  • Arrange marketing and communication events: conferences, breakaways, seminars etc.
  • Manage the Production of the Lesedi Newsletter (coordinate all stories in the best interest of the organisation as it will be distributed both internally and externally).
  • Manage updates to the website.
  • Ensure that the head office projects the correct corporate image and other bases have visible branding.
  • Manage sponsorships and identify partnership opportunities.
  • Acquire media exposure for CSI projects ( measures e.g. 1 newspaper article per quarter etc).
  • Create digital communications campaigns across owned, shared, and paid media.
  • Develop and implement SEO strategies to drive organic search growth and increase website traffic and revenue.
  • Google Analytics to draw insights and make recommendations for the improvement of editorial output and its activation.
  • Produce or give support to internal customer surveys relating to improving the culture of the organisation (according to scope and frequency set out in the annual marketing plan).
  • Compile reports to track progress and guide business to make informed decisions.
  • Event management

COMPETENCIES

Behavioural:

  • Able to transfer and employ experience and knowledge into a valueadded marketing strategy.
  • Solution orientated.
  • Good management skills.
  • Be innovative in the marketing approach to differentiate the company's value offering.
  • High degree of enthusiasm and energy to implement the marketing strategy.
  • Able to motivate internal employees (organizational culture) to strive towards the company values.
  • High degree of integrity so that personal and professional values are aligned and create trust and respect amongst colleagues.
  • Good leadership skills which steer staff towards good performance results, including delegation and mentoring.
  • Strategic, methodical, and decisive in nature.
  • Excellent communication and interpersonal skills.
  • Able to foster cooperation in the team by means of open communication.
  • Able to chair meetings and talk in public.
  • Anticipation able to spot potential needs and problems and develop new approaches and services based on these.
  • Accountability clear understanding of responsibility and take accountability for actions.
  • Flexible able to adjust to organizational requirements (events after hours etc)
  • Analytical thinking analyses complex situations by looking at multiple causes and effects.
  • Account/stakeholder managing skills. Relationships with client (key personnel, suppliers, advertising agencies, CSI projects, etc )
  • Able to influence an engage with senior levels in the organization.

Technical:

  • Knowledge of marketing environment (economic/ political/ social).
- knowledge of market research techniques appropriate to Lesedi NS to develop and implement the marketing strategy.

  • Knowledge of the market in which the company operates.
  • Knowledge of Business Strategy decisions and their marketing implications.
  • Knowledge of current Business Development initiatives and tenders.
  • Know how to develop and document a marketing strategy.
  • Knowledge of the marketing mix and its implications regarding positioning.
  • Knowledge of software Adobe InDesign, Illustrator and Photoshop and Canva (Added bonus).
  • How to use Public Relations and Advertising as an effective marketing activity.
  • Knowledge of B2B marketing dynamics and implications.
  • Planning & Coordination CSI opportunities for positively positioning the organisation.
  • Know how to position the company to be

Market Orientated:
Relationship management, target client (or key personnel) precisely, manage organizational culture with strategy.

  • Internal branding activities (positive effect on employees) such as workshops, team building, industry/motivational talks.
  • Able to analyse market research results and implement appropriate marketing activities.
  • Knowledge of communicati

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