Communications and Marketing Officer

2 weeks ago

Cape Town, Western Cape, South Africa SANCCOB Full time

SANCCOB is a leading marine conservation non-profit organisation, and seeks to employ a
Communications and Marketing Officer to join its team at SANCCOB Cape Town, located in Table View.

The Communications and Marketing Officer reports directly to the Resource Development Lead of SANCCOB.

The key performance areas for this position are to:

  • Provide specialist input regarding communications and marketing.
  • Lead the organisation's entire communications and marketing function, including digital, social media, print, television, and radio.
  • Develop a marketing strategy and implementation plan, including risk management strategies, and execute accordingly.
  • Ensure substantial growth across all media platforms, including elevating the organisation's brand/media value.
  • Lead the information gathering process and distribute pressreleases, newsletters, and any other media related materials, and secure media coverage to promote the work of the organisation.
  • Oversee all public relations and media enquiries from journalists and develop and maintain positive relationships with all stakeholders/journalists/media personalities.
  • Be the primary point of contact for, and manage and implement, all PR related matters. This includes being the stakeholder liaison across all media platforms and responding to the public via social media.
  • Oversee all aspects of filming pertaining to the organisation.
  • Proactively produce highquality content for all media platforms, including infographics, to communicate professionally and effectively, within the organisation's brand guidelines.
  • Conduct market research and social media/website data analysis to identify growth opportunities and develop targeted campaigns to grow the organisation's brand value and social media following.
  • Oversee the planning, coordination and execution of online webinars, and onsite conferences, and networking sessions.
  • Collaborate with the various departments within the organisation to ensure successful events and enhanced brand exposure.
  • Lead partnership opportunities with potential ambassadors/influencers and collaborate on initiatives that align with the organisation's goals. Continuous management of ambassador/influencer relationships and agreements.
  • Consult with stakeholders locally and globally and implement strategies to ensure that the organisation's brand is optimally represented.
  • Manage and work with the website subcontractor to ensure that the website is continuously updated and analyse data to ensure that the website SEO ranking is optimised.
  • Any other tasks necessary for the conduct of the employer's business, as the employer may from time to time direct.

Requirements:

  • Degree in public relations, communications, marketing, or a related field.
  • Minimum five years' experience as a Communications and Marketing Officer or Public Relations Officer, or similar role.
  • Proven capabilities and experience in communications and marketing, including digital, social media, print, television, and radio.
  • Excellent written and verbal communication skills, including presentation skills.
  • Strong networking and relationshipbuilding abilities, including media pitching skills and client service skills.
  • Proactive with an ability to work under pressure and handle sensitive information with confidentiality.
  • Exceptional administrative, organisational and project management skills.
  • Excellent knowledge of Microsoft Office.
  • Valid driver's license.

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