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Marketing Communications Specialist
2 weeks ago
As the Marketing Communications Specialist, you will need to be able to develop and execute
marketing communication plans to deliver on strategic marketing objectives. Act as brand
custodian and ensure the consistency of brand execution in line with the required CI of the
brand, visual language, look and feel and brand tonality. Ensure the cross-channel integration of
marketing activities. Evolve and implement content marketing strategies and plans.
Responsibilities:
- Develop communications strategies and plans across the spectrum of communications
disciplines including:
reputation management; media; public relations; internal
communications; brand marketing; advertising; marketing; digital; social media and the
production of materials to deliver on business objectives.
- Use your writing and editing skills to create relevant and engaging content for our target
- With a clientcentric focus, gather information to synthesise and distil key messages to target
- Develop and implement effective marketing communication strategies that build brand
- Write and edit impactful and engaging content that effectively delivers for marketing and
messaging, and business objectives.
- Ensures marketing communication messaging and materials are high quality, accurate and
- Manage an integrated marketing content and communications calendar.
- Track and analyse metrics related to content performance and engagement to guide effective
on content performance.
- Drive efficiency and marketing excellence at all times.
- Marketing channel integration an understanding of the different marketing channels and
- Communicating complex financial concepts knowledge of effective presentation tools and
techniques to explain complex technical and financial concepts in simple, clear language and
tonally appropriate to the audience.
- Copywriting and editing knowledge of copywriting and editing; ability to write, review and
- Marketing strategy and positioning knowledge of market research, segmentation, and
establish a communications plan.
- A track record of excellence hardworking and detailoriented with a firm commitment to
- Being a team player and a good communicator with a belief in strong, open and honest
- Selfstarter with a proactive cando attitude.
- Adaptable and flexible with the ability to work in a fastpaced environment.
- MS Office skills (Word, Excel, Outlook, PowerPoint).
- Honours/Bachelor's Degree in Communication / Journalism good knowledge and experience of the investments/Asset management industry.
- At least 5 years of Marketing Communications experience within the Asset Management industry.
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