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Marketing & Communications Manager

3 months ago

Cape Town, Western Cape, South Africa Integration Full time
A leading property developer, with it's Head Office in Cape Town is looking for a Marketing & Communications Manager.

Theposition is responsible for the overall brand and marketing strategy and implementation thereof across all projects in line with organisational objectives.


Key responsibilities include:

Strategy:

  • A key role player in creating, presenting and managing the brand and advertising strategies for the overarching brand as well as individual product brands which includes pre-launch, launch and post-launch campaigns.

PR & Communications:

  • General PR of various brands which includes thought leadership, press releases, etc.
  • Placements and bookings with newspapers and magazines
  • Mailers
  • Internal magazines
  • Copywriting and editing of internal and external communications, which includes long copy articles as well as short copy for social media.

Relationship management with:

  • Real Estate agents & estate agencies
  • Marketing agencies and freelancers
  • Internal and external stakeholders
  • Media

Creative:

  • Brief and manage creatives on products, brochures, launches, social media, etc, as required.
  • Quality control of outsourced creative and ensure that all material meets the requirements of the company.
  • Managing of trademarking for new and existing brands

Budget management

To qualify for this role, you will need:

  • A relevant qualification in marketing, advertising, communication, or equivalent.
  • Work experience in the property sector/real estate field is preferred.
  • At least 10 years work experience including the handling of corporate communications, original writing and editing and public relations.
4. 5 years of direct work experience in a marketing management capacity.

  • Excellent understanding and familiarity with brand building and brand management.
  • Demonstrated proficiency in up-to-date digital marketing techniques, technologies, and solutions which includes Google and Meta
  • Highly effective project management, prioritization, multi-tasking, and time management skills to meet deadlines
  • Excellent written and verbal communication skills in English and preferably Afrikaans as well
  • Breadth of working knowledge and past experience in publishing with print and online media.
  • Ability to manage and co-ordinate the end-to-end development process while meeting deadlines and budget requirements.
  • Highly effective project management, prioritization, multi-tasking, and time management skills to meet deadlines
  • Strong presentation, written and verbal communication skills.
  • A well-defined sense of diplomacy, including solid negotiation, conflict resolution, and people management skills.
  • Financial acumen relating to creating and managing budgets, forecasts, and reporting on budget variances.

Salary:
From R50,000.00 per month