Marketing & Sales Officer

2 weeks ago

Century City, Western Cape, South Africa Silverlining HR Solutions Full time

Job Purpose:

Become a key driver of lead generation and sales conversion for our exciting property development projects. Play a crucial role in crafting compelling marketing strategies, engaging potential buyers, and ultimately exceeding sales targets.

Key Responsibilities:

Marketing Strategy and Execution:

  • Develop and implement comprehensive marketing campaigns tailored to specific project profiles and target audiences.
  • Craft engaging content (e.g., brochures, presentations, website copy) showcasing the unique value proposition of each project.
  • Collaborate with designers and creatives to produce highquality marketing materials.
  • Analyse campaign performance and adapt strategies based on data insights
    .

Sales and Lead Generation:

  • Conduct effective buyer outreach through proactive prospecting and lead nurturing initiatives.
  • Qualify leads and schedule appointments for sales presentations and property tours.
  • Deliver impactful sales presentations, highlighting project benefits and addressing buyer concerns.
  • Negotiate and close deals, meeting or exceeding individual and team sales targets.
  • Maintain and expand relationships with potential buyers and real estate agents.

Customer Relationship Management:

  • Provide excellent customer service throughout the sales and purchase process.
  • Build trust and rapport with clients, effectively managing their expectations and addressing concerns.
  • Foster longterm relationships with buyers for potential future referrals.

KPIs:

  • Number of qualified leads generated per month.
  • Conversion rate of leads to appointments and sales.
  • Total sales revenue generated from individual efforts.
  • Customer satisfaction ratings collected through surveys or feedback mechanisms.
  • Achievement of individual and team sales targets.

Qualifications and Experience:

  • Bachelor's degree in marketing, Communication, Business, or a related field preferred.
  • 23 years of experience in B2B or property marketing and sales.
  • Proven track record of generating leads and closing deals.
  • Excellent written and verbal communication skills with the ability to present information persuasively.
  • Strong organizational and time management skills with the ability to prioritize multiple tasks.
  • Proficiency in marketing tools and technologies (e.g., CRM, web analytics, social media platforms).
  • Understanding of the property market and current trends.
  • Passion for the property development industry and enthusiasm for selling exciting projects

Job Types:
Full-time, Permanent

Education:

  • Bachelors (required)

Experience:

  • Property Marketing and Sales: 2 years (required)

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